AI Visibility Market Study/Personal injury law firms/Houston/23 Sep

Who AI recommends for personal injury law firms in Houston

We asked five AI assistants the 50 questions a buyer in Houston asks before choosing, none of which names a seller, and read 500 answers. Zehl & Associates was named in 150 of them, 30%.Then Sutliff & Stout (135), Arnold & Itkin (133), Simmons & Fletcher (117). 46 of 500 answers named no local seller at all.

The leaderboard

80 sellers were named more than once. These are the ones buyers hear about.

Share is the fraction of all 500 answers that named the seller. Cited counts answers that linked to the seller's own site. Average position is where the seller first appeared in the answer, 0 being the first word. Runs is how many of the 2 runs named it.

Sellers named, ranked by answers naming them
#SellerNamedShareCitedAvg positionRuns
1Zehl & Associatesdealer groupas Zehl & Associates - Houston, Zehl & Associates Injury & Accident Lawyers, Zehl & Associates, PC150 / 50030%00.242
2Sutliff & Stout135 / 50027%00.282
3Arnold & Itkindealer groupas Arnold & Itkin LLP133 / 50027%00.312
4Simmons & Fletcherdealer groupas Simmons and Fletcher, P.C., Simmons & Fletcher, P.C.117 / 50023%20.372
5Attorney Brian Whitedealer groupas Attorney Brian White Personal Injury Lawyers, Attorney Brian White & Associates, Brian White Personal Injury Lawyers115 / 50023%130.202
6Abraham Watkinsdealer groupas Abraham, Watkins, Nichols, Agosto, Aziz & Stogner, Abraham, Watkins, Nichols, Sorrels, Agosto & Aziz, Abraham, Watkins, Nichols, Agosto, Aziz & Stogner - Houston104 / 50021%550.262
7Terry Bryantdealer groupas Terry Bryant Accident & Injury Law, Terry Bryant Law Firm, Terry Bryant Testimonials Page103 / 50021%20.332
8The Callahan Law Firm76 / 50015%50.232
9Amaro Law Firm75 / 50015%250.272
10Smith & Hassler73 / 50015%00.382
11Houston Bar Associationdealer groupas Houston Bar Association Lawyer Referral Service, Houston Bar Association (HBA), Houston Bar Association (HBA) Lawyer Referral Service62 / 50012%00.562
12Fleming Lawdealer groupas Fleming Law Accident & Injury Attorneys, Fleming Law, P.C.61 / 50012%20.272
13Charles J. Argento & Associatesdealer groupas Charles J. Argento & Associates Accident & Injury Lawyers - Houston, Charles J. Argento & Associates Accident & Injury Lawyers55 / 50011%00.252
14The Krist Law Firmdealer groupas The Krist Law Firm, P.C.54 / 50011%00.372
15Schechter, Shaffer & Harrisdealer groupas Schechter, Shaffer & Harris, LLP, Accident & Injury Attorneys, Schechter, Shaffer & Harris, L.L.P., Schechter, Shaffer & Harris, LLP47 / 5009%00.232
16Gibson Hill Personal Injury42 / 5008%00.102
17Stewart J. Guss, Attorney at Law40 / 5008%00.232
18DeHoyos Accident Attorneysdehoyosinjury.com38 / 5008%00.172
19Hilda L. Sibriandealer groupas The Law Offices of Hilda Sibrian, Law Offices of Hilda Sibrian, Hilda Sibrian38 / 5008%00.322
20Mokaram Injury Lawyers37 / 5007%70.182
21Morrow & Sheppard LLP34 / 5007%00.472
22The Stephens Law Firm33 / 5007%10.362
23The Lanier Law Firmdealer groupas The Lanier Law Firm, PC30 / 5006%00.292
24Sneed & Mitchell LLP29 / 5006%00.402
25Baumgartner Law Firm28 / 5006%00.572

What stands out

Five things to take from this

  • Zehl & Associates is the default answer, named in 150 of 500 answers (30%). Sutliff & Stout follows at 135.
  • Abraham Watkins is a memory answer. Claude named it in 74 of 100 answers, the four web assistants in 30 of 400. The model knows the name; the live web sends buyers elsewhere.
  • Terry Bryant owes 65 of its 103 mentions to Copilot. One assistant's shortlist, not the market's.
  • Zehl & Associates leads 3 of 8 topics. Arnold & Itkin leads Legal Basics; Terry Bryant leads Attorney Experience; Attorney Brian White leads Cost Structures; Sutliff & Stout leads Aftercare Services.
  • Avvo, a marketplace, was named in 120 answers. Ranked against the sellers it would sit fourth. Every one of those answers is a shortlist a local seller could have been on.

By assistant

Five assistants, five different shortlists

Each cell is answers naming the seller out of answers given by that assistant.

Answers naming each seller, by assistant
SellerClaudeChatGPTCopilotGeminiGoogle AI OverviewsAll
Zehl & Associates22/10014/10072/10025/10017/10030%
Sutliff & Stout59/1006/10060/1008/1002/10027%
Arnold & Itkin58/1008/10013/10016/10038/10027%
Simmons & Fletcher53/10010/10048/1005/1001/10023%
Attorney Brian White18/10036/10027/10025/1009/10023%
Abraham Watkins74/1007/1002/10016/1005/10021%
Terry Bryant1/1004/10065/10020/10013/10021%
The Callahan Law Firm68/1002/1006/1000/1000/10015%
Amaro Law Firm18/1004/10032/10012/1009/10015%
Smith & Hassler7/1005/10049/1008/1004/10015%
Houston Bar Association49/1000/1001/1004/1008/10012%
Fleming Law31/10030/1000/1000/1000/10012%

By topic

Where each seller owns the answer

Answers naming each seller, by topic
SellerLegal BasicsFirm ComparisonAttorney ExperienceClient ReviewsCost StructuresAftercare ServicesTrust FactorsLocal Regulations
Zehl & Associates32/7035/7014/6023/603/6017/6013/6013/60
Sutliff & Stout26/7035/708/6013/609/6018/6016/6010/60
Arnold & Itkin36/7028/708/608/6010/6016/6016/6011/60
Simmons & Fletcher28/7025/706/6011/6011/6016/6012/608/60
Attorney Brian White22/7026/705/6011/6013/6014/6012/6012/60
Abraham Watkins18/7018/7010/6010/608/6017/6014/609/60
Terry Bryant15/7019/7014/6013/607/6014/6016/605/60
The Callahan Law Firm12/7014/706/607/606/6013/6012/606/60
Amaro Law Firm13/7025/702/6011/604/608/607/605/60
Smith & Hassler15/709/705/609/609/6012/609/605/60
Houston Bar Association6/7010/704/606/609/609/608/6010/60
Fleming Law15/7011/704/604/603/608/607/609/60

Topic authority

The leaderboard for every authority topic

Each table ranks sellers on one topic by answers naming them. Cited counts answers on that topic that linked to the seller's site.

Understanding personal injury laws in Houston

Legal Basics: sellers ranked by share of answers
#SellerNamedCitedStanding
1Arnold & Itkin36 / 700Leads
2Zehl & Associates32 / 700Lags by 4 pts
3Simmons & Fletcher28 / 700Lags by 8 pts
4Sutliff & Stout26 / 700Lags by 10 pts
5Attorney Brian White22 / 702Lags by 14 pts
6Abraham Watkins18 / 709Lags by 18 pts
7Terry Bryant15 / 700Lags by 21 pts
8Smith & Hassler15 / 700Lags by 21 pts

Comparing personal injury law firms in Houston

Firm Comparison: sellers ranked by share of answers
#SellerNamedCitedStanding
1Zehl & Associates35 / 700Leads
2Sutliff & Stout35 / 700Lags by 0 pts
3Arnold & Itkin28 / 700Lags by 7 pts
4Attorney Brian White26 / 700Lags by 9 pts
5Amaro Law Firm25 / 707Lags by 10 pts
6Simmons & Fletcher25 / 701Lags by 10 pts
7Terry Bryant19 / 700Lags by 16 pts
8Abraham Watkins18 / 708Lags by 17 pts

Evaluating attorney experience in Houston

Attorney Experience: sellers ranked by share of answers
#SellerNamedCitedStanding
1Terry Bryant14 / 602Leads
2Zehl & Associates14 / 600Lags by 0 pts
3Abraham Watkins10 / 604Lags by 4 pts
4Sutliff & Stout8 / 600Lags by 6 pts
5Arnold & Itkin8 / 600Lags by 6 pts
6Simmons & Fletcher6 / 600Lags by 8 pts
7The Callahan Law Firm6 / 600Lags by 8 pts
8Attorney Brian White5 / 600Lags by 9 pts

Assessing client testimonials for Houston law firms

Client Reviews: sellers ranked by share of answers
#SellerNamedCitedStanding
1Zehl & Associates23 / 600Leads
2Sutliff & Stout13 / 600Lags by 10 pts
3Terry Bryant13 / 600Lags by 10 pts
4Amaro Law Firm11 / 604Lags by 12 pts
5Attorney Brian White11 / 601Lags by 12 pts
6Simmons & Fletcher11 / 600Lags by 12 pts
7Abraham Watkins10 / 604Lags by 13 pts
8Smith & Hassler9 / 600Lags by 14 pts

Understanding fees and costs of personal injury lawyers in Houston

Cost Structures: sellers ranked by share of answers
#SellerNamedCitedStanding
1Attorney Brian White13 / 604Leads
2Simmons & Fletcher11 / 600Lags by 2 pts
3Arnold & Itkin10 / 600Lags by 3 pts
4Jeff Todd Law9 / 609Lags by 4 pts
5Sutliff & Stout9 / 600Lags by 4 pts
6Smith & Hassler9 / 600Lags by 4 pts
7Houston Bar Association9 / 600Lags by 4 pts
8Jeff Todd, Personal Injury Attorney9 / 600Lags by 4 pts

Exploring aftercare services provided by Houston law firms

Aftercare Services: sellers ranked by share of answers
#SellerNamedCitedStanding
1Sutliff & Stout18 / 600Leads
2Abraham Watkins17 / 6012Lags by 1 pts
3Zehl & Associates17 / 600Lags by 1 pts
4Arnold & Itkin16 / 600Lags by 2 pts
5Simmons & Fletcher16 / 600Lags by 2 pts
6Attorney Brian White14 / 600Lags by 4 pts
7Terry Bryant14 / 600Lags by 4 pts
8The Callahan Law Firm13 / 602Lags by 5 pts

Trust factors for hiring a personal injury lawyer in Houston

Trust Factors: sellers ranked by share of answers
#SellerNamedCitedStanding
1Sutliff & Stout16 / 600Leads
2Arnold & Itkin16 / 600Lags by 0 pts
3Terry Bryant16 / 600Lags by 0 pts
4Abraham Watkins14 / 607Lags by 2 pts
5Zehl & Associates13 / 600Lags by 3 pts
6The Callahan Law Firm12 / 602Lags by 4 pts
7Simmons & Fletcher12 / 601Lags by 4 pts
8Attorney Brian White12 / 601Lags by 4 pts

Local regulations affecting personal injury claims in Houston

Local Regulations: sellers ranked by share of answers
#SellerNamedCitedStanding
1Zehl & Associates13 / 600Leads
2Attorney Brian White12 / 605Lags by 1 pts
3Arnold & Itkin11 / 600Lags by 2 pts
4Sutliff & Stout10 / 600Lags by 3 pts
5Houston Bar Association10 / 600Lags by 3 pts
6Abraham Watkins9 / 605Lags by 4 pts
7Fleming Law9 / 600Lags by 4 pts
8Simmons & Fletcher8 / 600Lags by 5 pts

Who takes the answer instead

Avvo was named in 120 answers

Marketplaces and makes are the other names in these answers. The most named were Avvo (120), Justia (42), Lawyers.com (36), FindLaw (33). 46 of 500 answers named no local seller at all. Every marketplace mention is a shortlist a local seller could have been on.

Sources

4 websites were cited most

Websites cited across the study
#SiteAnswers citingShare
1jimadler.com184%
2americastoplawfirms.com51%
3dehoyosinjury.com10%
4buddymagazine.org10%

Every question

What each question produced

The score is assistants that named at least one seller out of assistants asked. Below each question, the sellers named most, with the number of assistants naming them. Open a question to read every answer as the assistants gave it.

Understanding personal injury laws in Houston

5/5

What are the top personal injury law firms in Houston

Arnold & Itkin (4), Zehl & Associates (4), Abraham Watkins (3), Simmons & Fletcher (3), Schechter, Shaffer & Harris (3)

5/5

Where to find reputable personal injury lawyers in Houston

Arnold & Itkin (3), Sutliff & Stout (3), Charles J. Argento & Associates (3), Houston Bar Association (2), Fleming Law (2)

5/5

Which personal injury attorneys in Houston have the best reviews

Attorney Brian White (4), Arnold & Itkin (3), Zehl & Associates (3), Hilda L. Sibrian (3), Abraham Watkins (2)

5/5

Who are the leading personal injury law firms near me in Houston

Arnold & Itkin (4), Zehl & Associates (4), Sutliff & Stout (3), Simmons & Fletcher (3), The Krist Law Firm (3)

5/5

How to choose a personal injury lawyer in Houston

Houston Bar Association (2), Charles J. Argento & Associates (2), Attorney Brian White (2), Arnold & Itkin (1), Abraham Watkins (1)

5/5

Compare personal injury law firms in Houston for my case

Arnold & Itkin (4), Simmons & Fletcher (3), Zehl & Associates (3), Smith & Hassler (3), The Lanier Law Firm (2)

5/5

What are the most trusted personal injury attorneys in Houston

Attorney Brian White (4), Arnold & Itkin (3), Zehl & Associates (3), Amaro Law Firm (3), Abraham Watkins (2)

Comparing personal injury law firms in Houston

5/5

What are the most affordable personal injury law firms in Houston

Amaro Law Firm (3), John K. Zaid & Associates (3), Attorney Brian White (2), Abraham Watkins (2), Sutliff & Stout (2)

5/5

Where can I get free consultations from personal injury lawyers in Houston

Sutliff & Stout (3), Simmons & Fletcher (3), Zehl & Associates (3), Arnold & Itkin (2), The Krist Law Firm (2)

5/5

Which personal injury attorneys in Houston specialize in car accidents

Sutliff & Stout (4), Attorney Brian White (4), Amaro Law Firm (3), Steve Lee Accident & Injury Attorneys (3), Charles J. Argento & Associates (3)

5/5

Who offers the best legal representation for personal injury cases in Houston

Arnold & Itkin (4), Zehl & Associates (4), Sutliff & Stout (3), Attorney Brian White (3), The Lanier Law Firm (2)

5/5

How to find experienced personal injury lawyers in Houston

Sutliff & Stout (3), Zehl & Associates (3), Attorney Brian White (3), Houston Bar Association (2), Simmons & Fletcher (2)

5/5

What are the most recommended personal injury law firms in Houston

Arnold & Itkin (5), Zehl & Associates (5), Sutliff & Stout (4), Abraham Watkins (3), The Krist Law Firm (3)

5/5

Where to look for personal injury attorneys with no win no fee policies in Houston

Simmons & Fletcher (3), Attorney Brian White (3), Terry Bryant (3), Houston Bar Association (2), Arnold & Itkin (2)

Evaluating attorney experience in Houston

5/5

What questions should I ask a personal injury attorney in Houston about their experience

Injury Claim Coach (1), State Farm (1), Allstate (1), Memorial Hermann (1), Houston Lawyer Referral Service (1)

5/5

Who has the most years of experience among personal injury lawyers in Houston

Terry Bryant (3), Abraham Watkins (2), Williams Hart (2), Smith & Hassler (2), Sutliff & Stout (2)

5/5

What factors indicate a skilled personal injury lawyer in Houston

D. Miller & Associates, PLLC (2), Houston Bar Association (1), Attorney Brian White (1), Schechter, Shaffer & Harris (1), Mokaram Injury Lawyers (1)

4/5

How can I verify the track record of personal injury attorneys in Houston

DeHoyos Accident Attorneys (2), Houston Bar Association (1), Mokaram Injury Lawyers (1), Gibson Hill Personal Injury (1), Schechter, Shaffer & Harris (1)

4/5

Which personal injury attorneys in Houston have handled cases similar to mine

Zehl & Associates (4), Arnold & Itkin (2), Abraham Watkins (2), Sutliff & Stout (2), Baumgartner Law Firm (2)

5/5

Where to read testimonials from past clients of personal injury lawyers in Houston

Zehl & Associates (3), Arnold & Itkin (2), Terry Bryant (2), Abraham Watkins (1), The Callahan Law Firm (1)

Assessing client testimonials for Houston law firms

5/5

What are the common client feedback themes for personal injury law firms in Houston

The Ammons Law Firm (2), Terry Bryant (2), Houston Bar Association (1), Benjamin Roberts Law (1), PMR LAW (1)

5/5

How to evaluate client reviews for personal injury lawyers in Houston

Houston Bar Association (1), State Farm (1), Allstate (1), Progressive (1), Houston Volunteer Lawyers (1)

5/5

Which personal injury law firms in Houston have the highest client satisfaction ratings

Zehl & Associates (5), Attorney Brian White (3), Abraham Watkins (2), Arnold & Itkin (2), The Callahan Law Firm (2)

5/5

Where can I find detailed testimonials for personal injury attorneys in Houston

Terry Bryant (3), Fleming Law (2), Sutliff & Stout (2), DeHoyos Accident Attorneys (2), Zehl & Associates (2)

4/5

What should I look for in client testimonials from personal injury law firms in Houston

Houston Bar Association (1), Johnson Garcia LLP (1), Zehl & Associates (1), Smith & Hassler (1), Baumgartner Law Firm (1)

5/5

Who are the personal injury attorneys in Houston with the most positive client stories

Attorney Brian White (4), Hilda L. Sibrian (4), Zehl & Associates (4), Sutliff & Stout (3), Simmons & Fletcher (3)

Understanding fees and costs of personal injury lawyers in Houston

5/5

What are the average fees for personal injury lawyers in Houston

Jeff Todd, Personal Injury Attorney (2), Jeff Todd Law (2), Ramji Law Group (2), Stewart Law Firm (1), Houston Bar Association (1)

5/5

How to compare costs of personal injury attorneys in Houston

Sutliff & Stout (2), Simmons & Fletcher (2), Attorney Brian White (2), Jeff Todd, Personal Injury Attorney (2), Zehl & Associates (2)

5/5

Where to find personal injury lawyers in Houston that offer payment plans

Smith & Hassler (4), Attorney Brian White (3), Abraham Watkins (3), Sutliff & Stout (3), Fleming Law (2)

5/5

Which personal injury law firms in Houston provide transparent pricing

Simmons & Fletcher (3), Terry Bryant (3), Arnold & Itkin (2), Sutliff & Stout (2), Schechter, Shaffer & Harris (2)

4/5

What additional costs should I expect when hiring a personal injury attorney in Houston

MAS Law (2), Attorney Brian White (2), Webster Vicknair Macleod (2), Houston Bar Association (1), Injury Claim Coach (1)

4/5

How to understand the fee structures of personal injury lawyers in Houston

MAS Law (2), Arnold & Itkin (1), Stewart J. Guss, Attorney at Law (1), Baumgartner Law Firm (1), Smith & Hassler (1)

Exploring aftercare services provided by Houston law firms

5/5

What aftercare services do personal injury law firms in Houston provide

Arnold & Itkin (2), Attorney Brian White (2), Smith & Hassler (2), Baumgartner Law Firm (2), Stewart J. Guss, Injury Accident Lawyers (1)

5/5

Which personal injury law firms in Houston offer support after a case is settled

Abraham Watkins (3), Zehl & Associates (3), Arnold & Itkin (2), The Callahan Law Firm (2), The Stephens Law Firm (2)

5/5

How to identify personal injury lawyers in Houston that assist with medical referrals

Attorney Brian White (3), Houston Bar Association (2), Sutliff & Stout (2), Simmons & Fletcher (2), Zehl & Associates (2)

5/5

Who are the personal injury attorneys in Houston that provide ongoing client support

Terry Bryant (3), The Callahan Law Firm (2), Arnold & Itkin (2), Sutliff & Stout (2), Amaro Law Firm (2)

5/5

Where can I find personal injury law firms in Houston that help with rehabilitation services

Abraham Watkins (2), The Krist Law Firm (2), TIRR Memorial Hermann (2), Sutliff & Stout (2), Amaro Law Firm (2)

5/5

What aftercase resources are available through personal injury attorneys in Houston

Attorney Brian White (3), Smith & Hassler (3), Abraham Watkins (2), Sutliff & Stout (2), Simmons & Fletcher (2)

Trust factors for hiring a personal injury lawyer in Houston

5/5

What should I consider when hiring a personal injury lawyer in Houston

Attorney Brian White (2), Terry Bryant (2), Houston Bar Association (1), Omar Khawaja Personal Injury Lawyers Houston (1), Mokaram Injury Lawyers (1)

5/5

Which personal injury law firms in Houston have the best communication with clients

Zehl & Associates (3), Terry Bryant (3), The Callahan Law Firm (2), Sutliff & Stout (2), Simmons & Fletcher (2)

4/5

How can I find personal injury attorneys in Houston with a strong negotiation track record

Sutliff & Stout (3), Houston Bar Association (2), Arnold & Itkin (2), Mokaram Injury Lawyers (2), Abraham Watkins (1)

5/5

Where to look for personal injury lawyers in Houston who offer contingency fee arrangements

Houston Lawyer Referral Service (3), Sutliff & Stout (3), Simmons & Fletcher (3), Smith & Hassler (3), Houston Bar Association (2)

5/5

Who are the personal injury lawyers in Houston known for their courtroom success

Abraham Watkins (3), Arnold & Itkin (3), Simmons & Fletcher (2), Amaro Law Firm (2), Sutliff & Stout (2)

5/5

What are the key qualifications to look for in a personal injury attorney in Houston

Arnold & Itkin (2), D. Miller & Associates, PLLC (2), Stewart J. Guss, Attorney at Law (1), Abraham Watkins (1), The Callahan Law Firm (1)

Local regulations affecting personal injury claims in Houston

3/5

What local regulations affect personal injury claims in Houston

Orange Law (2), Lone Star Legal Aid (1), Houston Volunteer Lawyers (1), Attorney Brian White (1), Louis Law Group (1)

3/5

How do personal injury laws in Houston differ from other cities

Thornton Esquire Law Group (2), Attorney Brian White (1), Charles J. Argento & Associates (1), Fibich, Leebron, Copeland & Briggs (1), Texas Bulldog (1)

5/5

Which personal injury law firms in Houston are familiar with state-specific regulations

Zehl & Associates (5), Arnold & Itkin (3), Abraham Watkins (2), The Callahan Law Firm (2), Smith & Hassler (2)

4/5

What is the process for filing a personal injury claim in Houston

Abraham Watkins (2), Zehl & Associates (2), Amy Dunn P.C. (2), Arnold & Itkin (1), The Callahan Law Firm (1)

5/5

Who can provide expert advice on personal injury laws in Houston

Attorney Brian White (3), Arnold & Itkin (2), Smith & Hassler (2), Fleming Law (2), Sutliff & Stout (2)

4/5

Where to find updates on personal injury legislation affecting claims in Houston

Houston Bar Association (4), University of Houston Law Center (1), South Texas College of Law Houston (1), Arnold & Itkin (1), Abraham Watkins (1)

Method

How this was measured

  • 50 questions across 8 topics, written the way a buyer in Houston would type them. None of them names a seller.
  • Every question was put to Claude, ChatGPT, Copilot, Gemini, Google AI Overviews from a connection in United States, in two runs, 500 answers in all.
  • A judge model read each answer and listed every business it named, whether the answer linked to that business, where it first appeared and how it was described. Names are merged on a normalised form and known websites are attached where the answer linked to them.
  • Marketplaces, finance providers, manufacturers, service chains and reference sites are classified and kept out of the seller leaderboard. They are reported separately where they matter.
  • Each question was asked once per assistant per run. A single cell can turn on chance; the pattern across the study is the finding.
  • This measures being named, not being visited or chosen. Appearing in an answer is the first condition of being considered.

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Prepared by BrandCrux23 Sep500 answers5 assistants