Channel 01 · AI Visibility
Actual AI prompt reformulations

You typed one thing. AI searched for something else entirely.

BrandCrux captures how AI reformulates, expands, and reinterprets your prompts. The actual internal search queries. Not estimates. Not guesses. The real thing.

Keyword Workspace

Bring your existing keywords. We'll turn them into prompts real people ask.

Most AI visibility tools generate prompts from your business profile alone. BrandCrux pulls in the keywords your customers actually search — the ones already showing up in Google Search Console — and weaves them into the prompts we run against every AI source.

Available on every plan

Paste, upload, or let AI suggest

Drop in a list, upload a CSV, or click Suggest from profile to have AI propose 25 seed keywords from what we already know about your business.

Starter and above

Auto-pull from Search Console

Your top 90 days of organic queries — impressions, clicks, average position — flow in as pending review. Accept the ones worth tracking; we never push them to your prompts unprompted.

Hard exclusions

Negative keywords stay out

Words you never want in generated prompts — “jobs”, “franchise”, “login”, your competitor's brand — are filtered both in the prompt to the LLM and again after generation. Belt and braces.

A weekly auto-refresh keeps your workspace in sync with what's working in search. New keywords land in the pending queue with a one-line digest email — accept or skip in seconds.
Prompt Reformulations

You said "best CRM." ChatGPT heard something different.

Each AI source rewrites your prompt internally before generating a response. BrandCrux captures these actual reformulations, not reconstructed guesses. Big difference.

Original PromptSourceReformulated Prompt
best CRM for startupsChatGPTtop CRM platforms for startup companies 2026
Perplexitybest crm software for small startups
Geminirecommended CRM tools startups early stage
project management tool comparisonChatGPTcompare top project management software 2026
Claudeproject management tools comparison features pricing
is HubSpot worth itPerplexityhubspot crm review pros cons pricing value
Geminiis HubSpot CRM worth the cost for small business
Google AIOhubspot pricing plans worth it 2026
email marketing platformChatGPTbest email marketing platforms features and pricing
Claudetop email marketing services for businesses
salesforce alternativesPerplexitybest salesforce competitors and alternatives 2026
ChatGPTtop alternatives to salesforce crm cheaper
Google AIOsalesforce alternative CRM platforms small business
Most tools estimate reformulations through semantic reconstruction. BrandCrux captures the real prompts sources use, giving you ground-truth data for optimization.
Cross-Source Agreement

Cited on ChatGPT but invisible on Gemini? That's the kind of thing you need to know.

A heatmap of your brand's status across every prompt and source. Green is cited + named. Yellow is named only. Red is absent. One glance tells you everything.

VISIBILITY STATUS PER PROMPT PER SOURCE
GPT
PPX
GEM
CLD
AIO
CPT
best CRM for startups
CITED
CITED
NAMED
NAMED
CITED
ABSENT
project management comparison
NAMED
CITED
ABSENT
CITED
NAMED
NAMED
is HubSpot worth it
CITED
CITED
CITED
NAMED
ABSENT
CITED
email marketing platform
NAMED
ABSENT
NAMED
ABSENT
CITED
NAMED
salesforce alternatives
CITED
CITED
NAMED
CITED
CITED
ABSENT
Cited + Named Named Only Not Found
Prompt Stability

Some prompts are rock solid. Others flip every scan. Know which is which.

A score of 72 that holds steady is worth more than a score of 85 that drops to 30 next week. Stability analysis tells you where to invest your effort.

PromptStabilityLowHighTrend
best CRM for startupsStable7281
72-81
salesforce alternativesStable6574
65-74
project management comparisonVolatile3178
31-78
is HubSpot worth itVolatile2267
22-67
email marketing platformDeclining1855
18-55
CRM pricing comparisonDeclining841
8-41
Volatile prompts often indicate competitive churn — multiple brands fighting for the same AI answer slot. Stable prompts are your foundation. Protect them.
Intent Classification

"Best CRM" is a recommendation. "Is HubSpot worth it" is an evaluation. The strategy is different.

Every prompt classified by intent. Recommendation, comparison, evaluation, informational, navigational. Your content strategy should match the intent mix.

PROMPT INTENT BREAKDOWN
Recommendation38%
"best CRM for startups", "top email marketing tools"
Comparison24%
"salesforce vs hubspot", "project management tool comparison"
Evaluation18%
"is HubSpot worth it", "monday.com review"
Informational14%
"what is a CRM", "how does email marketing work"
Navigational6%
"hubspot login", "salesforce pricing page"
HIGHEST OPPORTUNITY
Recommendation prompts dominate
38% of your tracked prompts are recommendation-intent. These are high-value — AI sources actively suggest brands. Optimize your content to earn these mentions.
COMPETITIVE PRESSURE
Comparison prompts are growing
24% of prompts pit you against competitors directly. Ensure your brand appears in side-by-side evaluations with strong differentiators.
WATCH CLOSELY
Evaluation intent needs proof
When users ask "is X worth it", AI sources look for reviews, case studies, and third-party validation. Strengthen your evidence layer.
Why It Matters

You can't optimize for prompts you don't understand.

Real Data
Actual reformulations from live AI responses. Not keyword guesses. Not semantic estimates. The real queries AI uses internally.
Stability
Know which prompts hold steady and which flip every scan. Focus your effort where results will actually stick.
Intent
Optimize for how people actually ask. Match your content to the intent types that drive AI recommendations.
Get Started

See what AI actually hears when customers ask about you.

Free to start. Real reformulation data. Real stability analysis. No estimates.

See the real prompts →
Reformulation data across all sources. Ground truth, not guesswork.