Side-by-side breakdowns vs Profound, Otterly, Peec, Rankscale, and Scrunch — pricing, engines, sampling quality, and the honest call on when to pick someone else.
One card per competitor: pricing band, the multiplier on coverage at the equivalent BrandCrux tier, and where they actually win.
Enterprise-grade AI visibility platform used by ~10% of the Fortune 500. Raised $96M Series C at a $1B valuation in February 2026.
Affordable AI search visibility platform with strong GEO audit capabilities. Gartner Cool Vendor 2025, G2 High Performer.
Budget-friendly AI visibility monitoring with strong multi-country support and unlimited team seats on every plan.
Affordable credit-based AI visibility tracker with the broadest engine coverage at every tier and full-fidelity AI response snapshots.
Enterprise AEO/GEO platform with the unique Agent Experience Platform (AXP) that delivers AI-optimized content variants at the CDN layer.
| Feature | BrandCrux | Profound | Otterly | Peec | Rankscale | Scrunch |
|---|---|---|---|---|---|---|
| Starting price | Free / $99 | $499 | $29 | ~$93 | $20 | $250 |
| Free tier | 1,000 credits | ✗ | ✗ | ✗ | ✗ | ✗ |
| Self-serve signup | ✓ all tiers | Sales | ✓ | ✓ | ✓ | Sales |
| AI engines (base) | 16+ | 1-10 | 4 | 3 | 8+ | 4 |
| Sampling + CI | ✓ Wilson 95% | ✗ | ✗ | ✗ | ✗ | ✗ |
| Public REST API | ✓ at $99 | Enterprise | ✗ | Custom | $780/mo | Enterprise |
| MCP server | ✓ at $299 | ✗ | ✗ | ✗ | ✗ | Enterprise |
| Content engine | ✓ at $299 | Enterprise | ✗ | ✗ | ✗ | Enterprise |
| GEO audit | ✓ | ✗ | ✓ | ✗ | ✓ | ✓ |
| White-label reports | ✓ at $499 | Enterprise | ✗ | ✗ | Agency | Agency |
| SSO / SAML | Enterprise | ✓ Enterprise | ✗ | ✗ | ✗ | ✓ Enterprise |
| Unique to them | — | Prompt Volumes | GEO bulk | Citation Gap | Most engines | AXP (CDN) |
All competitor pricing and features verified May 2026 against vendor public pricing pages.
Every other tool runs each prompt once and gives you a number. We run each prompt 5-10 times and give you the number plus a confidence interval. When the same prompt against the same model returns a 60 then 86 the next hour, we extend sampling adaptively until the band tightens. Other tools don't even tell you.
The result: "73 ± 6 (ok)" — actionable. Theirs: "73" — coin flip.
1,000 credits on signup. All API engines. No credit card.