AI Visibility Market Study/Car dealerships/Detroit/18 Sep
Who AI recommends for car dealerships in Detroit
We asked five AI assistants the 50 questions a Detroit buyer asks before choosing, none of which names a seller, and read 500 answers. Suburban Collection was named in 190 of them, 38%.Then LaFontaine Automotive Group (149), Bob Maxey Ford (113), Glassman Automotive Group (112). 15 of 500 answers named no dealership at all.
The leaderboard
80 sellers were named more than once. These are the ones buyers hear about.
Share is the fraction of all 500 answers that named the seller. Cited counts answers that linked to the seller's own site. Average position is where the seller first appeared in the answer, 0 being the first word. Runs is how many of the 2 runs named it.
| # | Seller | Named | Share | Cited | Avg position | Runs | |
|---|---|---|---|---|---|---|---|
| 1 | 190 / 500 | 38% | 83 | 0.26 | 2 | ||
| 2 | 149 / 500 | 30% | 13 | 0.26 | 2 | ||
| 3 | 113 / 500 | 23% | 50 | 0.24 | 2 | ||
| 4 | 112 / 500 | 22% | 27 | 0.18 | 2 | ||
| 5 | 104 / 500 | 21% | 59 | 0.16 | 2 | ||
| 6 | 86 / 500 | 17% | 1 | 0.29 | 2 | ||
| 7 | 82 / 500 | 16% | 47 | 0.44 | 2 | ||
| 8 | 79 / 500 | 16% | 50 | 0.23 | 2 | ||
| 9 | 79 / 500 | 16% | 3 | 0.36 | 2 | ||
| 10 | 73 / 500 | 15% | 35 | 0.43 | 2 | ||
| 11 | 73 / 500 | 15% | 1 | 0.34 | 2 | ||
| 12 | 71 / 500 | 14% | 31 | 0.23 | 2 | ||
| 13 | 65 / 500 | 13% | 23 | 0.26 | 2 | ||
| 14 | 62 / 500 | 12% | 0 | 0.34 | 2 | ||
| 15 | 60 / 500 | 12% | 8 | 0.36 | 2 | ||
| 16 | Car Source | 59 / 500 | 12% | 38 | 0.16 | 2 | |
| 17 | 59 / 500 | 12% | 34 | 0.26 | 2 | ||
| 18 | CarDome Auto Sales | 59 / 500 | 12% | 0 | 0.28 | 2 | |
| 19 | Empire Auto Sales | 51 / 500 | 10% | 31 | 0.32 | 2 | |
| 20 | James-Martin Chevrolet | 51 / 500 | 10% | 0 | 0.32 | 2 | |
| 21 | 40 / 500 | 8% | 18 | 0.21 | 2 | ||
| 22 | Sky Auto Sales | 38 / 500 | 8% | 21 | 0.27 | 2 | |
| 23 | 35 / 500 | 7% | 7 | 0.31 | 2 | ||
| 24 | 35 / 500 | 7% | 4 | 0.34 | 2 | ||
| 25 | Southfield Quality Cars | 33 / 500 | 7% | 14 | 0.16 | 2 |
What stands out
Five things to take from this
- Suburban Collection is the default answer, named in 190 of 500 answers (38%). LaFontaine Automotive Group follows at 149.
- Glassman Automotive Group is a memory answer. Claude named it in 98 of 100 answers, the four web assistants in 14 of 400. The model knows the name; the live web sends buyers elsewhere.
- Suburban Collection leads 5 of 8 topics. Best of Michigan Auto Sales leads Used cars; CarMax leads Trade in; LaFontaine Automotive Group leads Trust and experience.
- Cars.com, a marketplace, was named in 60 answers. Ranked against the sellers it would sit 15th. Every one of those answers is a shortlist a local seller could have been on.
- Driveway sold 6,616 vehicles in the window and was named 2 times. Bowman Chevrolet sold 862 and was named 59 times. Volume and visibility are not the same market.
By assistant
Five assistants, five different shortlists
Each cell is answers naming the seller out of answers given by that assistant.
| Seller | Claude | ChatGPT | Copilot | Gemini | Google AI Overviews | All |
|---|---|---|---|---|---|---|
| 98/100 | 21/100 | 5/100 | 30/100 | 36/100 | 38% | |
| 94/100 | 16/100 | 1/100 | 22/100 | 16/100 | 30% | |
| 7/100 | 30/100 | 16/100 | 35/100 | 25/100 | 23% | |
| 98/100 | 6/100 | 1/100 | 5/100 | 2/100 | 22% | |
| 0/100 | 24/100 | 52/100 | 8/100 | 20/100 | 21% | |
| 79/100 | 1/100 | 0/100 | 3/100 | 3/100 | 17% | |
| 41/100 | 9/100 | 1/100 | 14/100 | 17/100 | 16% | |
| 28/100 | 10/100 | 7/100 | 17/100 | 17/100 | 16% | |
| 34/100 | 8/100 | 3/100 | 21/100 | 13/100 | 16% | |
| 41/100 | 5/100 | 3/100 | 11/100 | 13/100 | 15% | |
| 31/100 | 22/100 | 3/100 | 12/100 | 5/100 | 15% | |
| 27/100 | 24/100 | 4/100 | 2/100 | 14/100 | 14% |
By topic
Where each seller owns the answer
| Seller | New cars | Used cars | Service and repair | Finance and lease | Trade in | EV and hybrid | Trucks and work | Trust and experience |
|---|---|---|---|---|---|---|---|---|
| 26/60 | 25/70 | 18/60 | 22/60 | 22/60 | 29/60 | 23/60 | 25/70 | |
| 21/60 | 23/70 | 12/60 | 11/60 | 15/60 | 16/60 | 17/60 | 34/70 | |
| 24/60 | 11/70 | 7/60 | 13/60 | 9/60 | 23/60 | 13/60 | 13/70 | |
| 12/60 | 18/70 | 11/60 | 15/60 | 13/60 | 13/60 | 14/60 | 16/70 | |
| 9/60 | 26/70 | 2/60 | 15/60 | 10/60 | 2/60 | 12/60 | 28/70 | |
| 11/60 | 15/70 | 6/60 | 10/60 | 11/60 | 8/60 | 12/60 | 13/70 | |
| 6/60 | 22/70 | 0/60 | 3/60 | 39/60 | 5/60 | 4/60 | 3/70 | |
| 14/60 | 6/70 | 9/60 | 11/60 | 0/60 | 23/60 | 13/60 | 3/70 | |
| 6/60 | 13/70 | 6/60 | 5/60 | 14/60 | 14/60 | 10/60 | 11/70 | |
| 4/60 | 17/70 | 0/60 | 4/60 | 37/60 | 5/60 | 4/60 | 2/70 | |
| 12/60 | 9/70 | 11/60 | 5/60 | 6/60 | 5/60 | 14/60 | 11/70 | |
| 17/60 | 7/70 | 2/60 | 5/60 | 6/60 | 16/60 | 15/60 | 3/70 |
Topic authority
The leaderboard for every authority topic
Each table ranks sellers on one topic by answers naming them. Cited counts answers on that topic that linked to the seller's site.
Buying a new car in metro Detroit
| # | Seller | Named | Cited | Standing | |
|---|---|---|---|---|---|
| 1 | 26 / 60 | 13 | Leads | ||
| 2 | 24 / 60 | 9 | Lags by 2 pts | ||
| 3 | 21 / 60 | 4 | Lags by 5 pts | ||
| 4 | 18 / 60 | 6 | Lags by 8 pts | ||
| 5 | 17 / 60 | 11 | Lags by 9 pts | ||
| 6 | 14 / 60 | 8 | Lags by 12 pts | ||
| 7 | 12 / 60 | 8 | Lags by 14 pts | ||
| 8 | 12 / 60 | 2 | Lags by 14 pts |
Buying a used car in metro Detroit
| # | Seller | Named | Cited | Standing | |
|---|---|---|---|---|---|
| 1 | 26 / 70 | 15 | Leads | ||
| 2 | 25 / 70 | 15 | Lags by 1 pts | ||
| 3 | CarDome Auto Sales | 24 / 70 | 0 | Lags by 2 pts | |
| 4 | 23 / 70 | 0 | Lags by 3 pts | ||
| 5 | 22 / 70 | 19 | Lags by 4 pts | ||
| 6 | 18 / 70 | 6 | Lags by 8 pts | ||
| 7 | Car Source | 17 / 70 | 13 | Lags by 9 pts | |
| 8 | 17 / 70 | 12 | Lags by 9 pts |
Car service and repair at Detroit dealerships
| # | Seller | Named | Cited | Standing | |
|---|---|---|---|---|---|
| 1 | 18 / 60 | 7 | Leads | ||
| 2 | 12 / 60 | 3 | Lags by 6 pts | ||
| 3 | 12 / 60 | 0 | Lags by 6 pts | ||
| 4 | 11 / 60 | 7 | Lags by 7 pts | ||
| 5 | 11 / 60 | 3 | Lags by 7 pts | ||
| 6 | 11 / 60 | 0 | Lags by 7 pts | ||
| 7 | 9 / 60 | 5 | Lags by 9 pts | ||
| 8 | 7 / 60 | 5 | Lags by 11 pts |
Financing and leasing a car in metro Detroit
| # | Seller | Named | Cited | Standing | |
|---|---|---|---|---|---|
| 1 | 22 / 60 | 9 | Leads | ||
| 2 | 15 / 60 | 6 | Lags by 7 pts | ||
| 3 | 15 / 60 | 3 | Lags by 7 pts | ||
| 4 | 14 / 60 | 13 | Lags by 8 pts | ||
| 5 | Legend Motors | 14 / 60 | 8 | Lags by 8 pts | |
| 6 | 13 / 60 | 8 | Lags by 9 pts | ||
| 7 | 11 / 60 | 7 | Lags by 11 pts | ||
| 8 | 11 / 60 | 1 | Lags by 11 pts |
Trading in and selling a car in metro Detroit
| # | Seller | Named | Cited | Standing | |
|---|---|---|---|---|---|
| 1 | 39 / 60 | 16 | Leads | ||
| 2 | 37 / 60 | 12 | Lags by 2 pts | ||
| 3 | 22 / 60 | 9 | Lags by 17 pts | ||
| 4 | 15 / 60 | 0 | Lags by 24 pts | ||
| 5 | 14 / 60 | 0 | Lags by 25 pts | ||
| 6 | 13 / 60 | 4 | Lags by 26 pts | ||
| 7 | Vroom | 12 / 60 | 11 | Lags by 27 pts | |
| 8 | 11 / 60 | 0 | Lags by 28 pts |
Electric and hybrid vehicles in metro Detroit
| # | Seller | Named | Cited | Standing | |
|---|---|---|---|---|---|
| 1 | 29 / 60 | 8 | Leads | ||
| 2 | 23 / 60 | 13 | Lags by 6 pts | ||
| 3 | 23 / 60 | 12 | Lags by 6 pts | ||
| 4 | Tesla | 20 / 60 | 5 | Lags by 9 pts | |
| 5 | 16 / 60 | 7 | Lags by 13 pts | ||
| 6 | 16 / 60 | 2 | Lags by 13 pts | ||
| 7 | 15 / 60 | 0 | Lags by 14 pts | ||
| 8 | 14 / 60 | 2 | Lags by 15 pts |
Trucks and work vehicles in metro Detroit
| # | Seller | Named | Cited | Standing | |
|---|---|---|---|---|---|
| 1 | 23 / 60 | 15 | Leads | ||
| 2 | 17 / 60 | 3 | Lags by 6 pts | ||
| 3 | 15 / 60 | 6 | Lags by 8 pts | ||
| 4 | 14 / 60 | 5 | Lags by 9 pts | ||
| 5 | 14 / 60 | 0 | Lags by 9 pts | ||
| 6 | 13 / 60 | 11 | Lags by 10 pts | ||
| 7 | 13 / 60 | 9 | Lags by 10 pts | ||
| 8 | 12 / 60 | 9 | Lags by 11 pts |
Dealer trust and buying experience in metro Detroit
| # | Seller | Named | Cited | Standing | |
|---|---|---|---|---|---|
| 1 | 34 / 70 | 0 | Leads | ||
| 2 | 28 / 70 | 13 | Lags by 6 pts | ||
| 3 | 25 / 70 | 7 | Lags by 9 pts | ||
| 4 | 18 / 70 | 4 | Lags by 16 pts | ||
| 5 | Car Source | 17 / 70 | 9 | Lags by 17 pts | |
| 6 | Sky Auto Sales | 17 / 70 | 8 | Lags by 17 pts | |
| 7 | 16 / 70 | 1 | Lags by 18 pts | ||
| 8 | CarDome Auto Sales | 15 / 70 | 0 | Lags by 19 pts |
Who takes the answer instead
Cars.com was named in 60 answers
Marketplaces and makes are the other names in these answers. The most named were Ford (100), Cars.com (60), Edmunds (52), CARFAX (51). 15 of 500 answers named no dealership at all. Every marketplace mention is a shortlist a local seller could have been on.
Sales against visibility
Who sells the most, and whether the assistants know it
110,198 vehicles left dealer websites across 69 metro cities in May 2026 to Jul 2026. Of the twenty highest selling websites, 17 were named in at least one answer, directly or through their group.
| # | Seller | Units | Named | Cited | Group named |
|---|---|---|---|---|---|
| 1 | 6,616 | 2 | 2 | ||
| 2 | 1,971 | 79 | 50 | ||
| 3 | 1,829 | 8 | 0 | Serra Automotive 35 | |
| 4 | 1,658 | 7 | 0 | Moran Automotive 13 | |
| 5 | 1,417 | 5 | 0 | Feldman Automotive 79 | |
| 6 | 1,364 | 0 | 0 | LaFontaine Automotive Group 149 | |
| 7 | 1,322 | 20 | 7 | ||
| 8 | 1,275 | 71 | 31 | ||
| 9 | 1,262 | 14 | 3 | ||
| 10 | 1,201 | 5 | 0 | ||
| 11 | 1,047 | 2 | 0 | Serra Automotive 35 | |
| 12 | 1,026 | 2 | 0 | Serra Automotive 35 | |
| 13 | 1,025 | 32 | 18 | ||
| 14 | 931 | 0 | 0 | LaFontaine Automotive Group 149 | |
| 15 | 924 | 18 | 0 | Golling Automotive 73 | |
| 16 | 873 | 0 | 0 | ||
| 17 | 862 | 0 | 0 | ||
| 18 | 862 | 59 | 0 | Bowman Auto Group 62 | |
| 19 | 842 | 0 | 0 | ||
| 20 | 838 | 7 | 0 | Fox Motors 26 |
Driveway is the online storefront of the national group that owns Suburban Collection, so its units include Suburban inventory sold through that channel rather than a separate local rooftop.
Group named is the count for the dealer group a rooftop belongs to, where the assistants name the group rather than the store. Sales are inferred: a vehicle that left the selling website and met the sold detection rules, counted per website, all makes, new and used together. Volume and visibility are measured on different things, so a mismatch is a finding, not an error.
Sources
25 websites were cited most
| # | Site | Answers citing | Share |
|---|---|---|---|
| 1 | 76 | 15% | |
| 2 | 31 | 6% | |
| 3 | 24 | 5% | |
| 4 | 21 | 4% | |
| 5 | 19 | 4% | |
| 6 | 16 | 3% | |
| 7 | 16 | 3% | |
| 8 | 15 | 3% | |
| 9 | 14 | 3% | |
| 10 | 14 | 3% | |
| 11 | 12 | 2% | |
| 12 | 11 | 2% | |
| 13 | 11 | 2% | |
| 14 | 11 | 2% | |
| 15 | 10 | 2% | |
| 16 | 9 | 2% | |
| 17 | 8 | 2% | |
| 18 | 8 | 2% | |
| 19 | 7 | 1% | |
| 20 | 7 | 1% | |
| 21 | 7 | 1% | |
| 22 | 7 | 1% | |
| 23 | 5 | 1% | |
| 24 | 5 | 1% | |
| 25 | 5 | 1% |
Every question
What each question produced
The score is assistants that named at least one seller out of assistants asked. Below each question, the sellers named most, with the number of assistants naming them. Open a question to read every answer as the assistants gave it.
Buying a new car in metro Detroit
best new car dealerships in metro Detroit
LaFontaine Automotive Group (3), Ray Laethem Motor Village (3), Pat Milliken Ford (3), Bob Maxey Ford (3), Jefferson Chevrolet (3)
which Detroit area dealerships have the best prices on new cars
Suburban Collection (3), LaFontaine Automotive Group (3), Jefferson Chevrolet (3), Bowman Auto Group (2), Golling Automotive (2)
best Ford dealer in metro Detroit
Suburban Collection (4), Bob Maxey Ford (4), Bill Brown Ford (4), Royal Oak Ford (4), Pat Milliken Ford (3)
best Chevrolet or GMC dealer near Detroit
George Matick Chevrolet (3), Jefferson Chevrolet (3), Fox Motors (3), Les Stanford Buick GMC (3), Les Stanford Chevrolet (3)
where should I buy a new pickup truck in the Detroit area
Bob Maxey Ford (5), Ray Laethem Motor Village (4), Golling Automotive (4), Les Stanford Chevrolet (4), Suburban Collection (3)
Detroit dealerships known for transparent no haggle new car pricing
CarMax (3), Suburban Collection (3), Pat Milliken Ford (2), Enterprise Car Sales (2), Hertz Car Sales (2)
Buying a used car in metro Detroit
best used car dealerships in metro Detroit
Best of Michigan Auto Sales (4), LaFontaine Automotive Group (3), Car Source (3), CarDome Auto Sales (3), Empire Auto Sales (3)
most trustworthy used car dealers around Detroit
Best of Michigan Auto Sales (4), CarDome Auto Sales (3), Car Source (3), Suburban Collection (2), LaFontaine Automotive Group (2)
where to find certified pre owned cars in the Detroit area
Suburban Collection (3), LaFontaine Automotive Group (3), Bob Maxey Ford (3), Szott Auto Group (2), Bill Brown Ford (2)
best place to buy a used car under 15000 dollars near Detroit
Car Source (3), Best of Michigan Auto Sales (3), Suburban Collection (2), Empire Auto Sales (2), Jeffrey Automotive Group (2)
used car superstores with big inventory in metro Detroit
Suburban Collection (4), Glassman Automotive Group (4), Best of Michigan Auto Sales (4), Car Source (3), CarMax (2)
which Detroit dealerships offer used car warranties and return policies
LaFontaine Automotive Group (3), CarMax (3), Dorian Ford (3), Quattro Motors (3), Suburban Collection (2)
car dealerships in Detroit that deliver to your home
Carvana (3), CarMax (3), CarDome Auto Sales (3), James-Martin Chevrolet (3), LaFontaine Automotive Group (2)
Car service and repair at Detroit dealerships
best dealership service departments in metro Detroit
Suburban Collection (3), LaFontaine Automotive Group (2), Tamaroff Motors (2), Szott Auto Group (2), Golling Automotive (2)
where to get warranty repairs done in the Detroit area
Bill Brown Ford (1), Varsity Ford (1), Glassman Automotive Group (1), Suburban Collection (1), CARSTAR Auto Body Repair (1)
Detroit area dealerships with loaner cars and shuttle service
Golling Automotive (4), Bill Brown Ford (4), Bob Maxey Lincoln (3), LaFontaine Automotive Group (2), Suburban Collection (2)
best place for an oil change and routine maintenance near Detroit
Suburban Collection (1), Glassman Automotive Group (1), Ray Laethem Motor Village (1), Van Dyke Auto Tech Inc (1), Jesse's Auto Service (1)
which dealerships in metro Detroit do collision repair and body work
Ray Laethem Motor Village (3), Suburban Collection (2), Golling Automotive (2), Jefferson Chevrolet (2), Roy O'Brien Ford (2)
most reliable dealership for brake and transmission repair around Detroit
Suburban Collection (3), Bob Maxey Ford (2), Glassman Automotive Group (1), LaFontaine Automotive Group (1), John's Auto Care (1)
Financing and leasing a car in metro Detroit
best lease deals at Detroit area dealerships right now
Glassman Automotive Group (2), Tamaroff Motors (2), Moran Automotive (2), Bill Brown Ford (2), Suburban Collection (1)
Detroit dealerships that finance buyers with bad credit
DriveTime (3), Legend Motors (2), RightWay Auto Sales (2), Gravity Auto Sales (2), Southfield Quality Cars (2)
where can I get zero percent financing on a new car near Detroit
Glassman Automotive Group (3), Suburban Collection (3), Bill Brown Ford (2), Hodges Subaru (2), Bob Maxey Ford (2)
Detroit dealerships that offer employee pricing or A plan pricing
Bob Maxey Ford (5), Suburban Collection (5), Bill Brown Ford (5), Pat Milliken Ford (3), Avis Ford (3)
best dealership for first time car buyers in the Detroit area
Legend Motors (4), Best of Michigan Auto Sales (4), Suburban Collection (2), LaFontaine Automotive Group (2), Enterprise Car Sales (2)
which metro Detroit dealers have in house financing
DriveTime (4), Legend Motors (3), Empire Auto Sales (3), Suburban Collection (2), Best of Michigan Auto Sales (2)
Trading in and selling a car in metro Detroit
which Detroit dealerships give the best trade in value
CarMax (3), Carvana (3), Feldman Automotive (3), Bob Maxey Ford (3), Suburban Collection (2)
where can I sell my car for the most money in metro Detroit
Carvana (4), CarMax (4), Suburban Collection (2), Tamaroff Motors (2), Best of Michigan Auto Sales (2)
Detroit area dealers that buy cars even if you do not buy from them
CarMax (4), Carvana (4), Suburban Collection (4), Bob Maxey Ford (3), LaFontaine Automotive Group (2)
best way to get a trade in appraisal in the Detroit area
CarMax (4), Carvana (4), Suburban Collection (3), Feldman Automotive (3), LaFontaine Automotive Group (2)
dealerships near Detroit that pay off your loan when you trade in
Glassman Automotive Group (3), CarMax (3), Carvana (3), LaFontaine Automotive Group (2), Jim Riehl’s Friendly Honda (2)
who buys leased cars at lease end in metro Detroit
CarMax (4), Carvana (4), Suburban Collection (2), Enterprise Car Sales (2), Serra Automotive (2)
Electric and hybrid vehicles in metro Detroit
best dealerships to buy an electric vehicle in metro Detroit
Bill Brown Ford (4), Tesla (3), Pat Milliken Ford (3), Jeffrey Automotive Group (3), LaFontaine Automotive Group (2)
where to buy a used EV or hybrid in the Detroit area
Carvana (4), Suburban Collection (4), Tesla (4), CarMax (3), Bill Brown Ford (3)
Detroit dealerships with EV specialists and charging on site
Suburban Collection (4), Bob Maxey Ford (4), Taylor Ford (3), Bowman Auto Group (2), Tesla (2)
which Detroit area dealers sell the Ford F 150 Lightning or Chevy Silverado EV
Bill Brown Ford (4), Pat Milliken Ford (4), Feldman Automotive (4), Bob Maxey Ford (4), Suburban Collection (3)
best hybrid SUV deals at metro Detroit dealerships
LaFontaine Automotive Group (3), Suburban Collection (3), Tamaroff Motors (3), Jeffrey Automotive Group (3), Glassman Automotive Group (2)
Detroit area dealers that service electric vehicles
Tesla (4), Bob Maxey Ford (3), Suburban Collection (2), Bowman Auto Group (2), Jefferson Chevrolet (2)
Trucks and work vehicles in metro Detroit
best truck dealerships in metro Detroit
Suburban Collection (3), Ray Laethem Motor Village (3), George Matick Chevrolet (3), Pat Milliken Ford (2), Bob Maxey Ford (2)
where to buy a work van or commercial vehicle near Detroit
Taylor Ford Commercial Division (3), Suburban Collection (2), Golling Automotive (2), Enterprise Car Sales (2), Bob Maxey Ford (2)
Detroit area dealers with the largest pickup truck inventory
Bob Maxey Ford (5), Suburban Collection (4), Glassman Automotive Group (2), Bill Brown Ford (2), Pat Milliken Ford (2)
best dealership for a lifted or off road truck in metro Detroit
Les Stanford Chevrolet (4), Lasco Ford (3), LaFontaine Automotive Group (2), Golling Automotive (2), Boss Trucks Customs (2)
commercial fleet sales dealerships in the Detroit area
LaFontaine Automotive Group (4), Suburban Collection (3), Bill Brown Ford (3), M&K Truck Centers (3), Tri-County Truck Centers (2)
best place to buy a used truck near Detroit
Feldman Automotive (3), Best of Michigan Auto Sales (3), Empire Auto Sales (3), Pat Milliken Ford (2), Ray Laethem Motor Village (2)
Dealer trust and buying experience in metro Detroit
most trusted car dealerships in metro Detroit
Suburban Collection (3), Best of Michigan Auto Sales (3), LaFontaine Automotive Group (2), NASA Auto Sales (2), Extreme Car Center Inc (2)
Detroit dealerships with the best customer reviews
Best of Michigan Auto Sales (4), Sky Auto Sales (3), Car Source (3), Suburban Collection (2), Pat Milliken Ford (2)
family owned car dealerships in the Detroit area
LaFontaine Automotive Group (4), Glassman Automotive Group (2), Suburban Collection (2), Szott Auto Group (2), Ray Laethem Motor Village (2)
which Detroit dealerships have the best reputation for honest pricing
LaFontaine Automotive Group (2), Ray Laethem Motor Village (2), Page Toyota (2), Jefferson Chevrolet (2), Best of Michigan Auto Sales (2)
which dealership groups are the largest in metro Detroit
Suburban Collection (4), LaFontaine Automotive Group (4), Feldman Automotive (4), Penske Automotive Group (4), Golling Automotive (3)
best overall car buying experience in the Detroit area
LaFontaine Automotive Group (3), Best of Michigan Auto Sales (3), Suburban Collection (2), CarMax (2), Bob Maxey Ford (2)
best car dealerships in Detroit
LaFontaine Automotive Group (3), Best of Michigan Auto Sales (3), Jefferson Chevrolet (3), Bob Maxey Ford (3), James-Martin Chevrolet (3)
Method
How this was measured
- 50 questions across 8 topics, written the way a buyer in Detroit would type them. None of them names a seller.
- Every question was put to Claude, ChatGPT, Copilot, Gemini, Google AI Overviews from a connection in United States, in two runs, 500 answers in all.
- A judge model read each answer and listed every business it named, whether the answer linked to that business, where it first appeared and how it was described. Names are merged on a normalised form and known websites are attached where the answer linked to them.
- Marketplaces, finance providers, manufacturers, service chains and reference sites are classified and kept out of the seller leaderboard. They are reported separately where they matter.
- Each question was asked once per assistant per run. A single cell can turn on chance; the pattern across the study is the finding.
- This measures being named, not being visited or chosen. Appearing in an answer is the first condition of being considered.
- Sales figures are inferred from vehicles leaving dealer websites and are asking prices, not transaction prices. They cover all makes.
Your market
Run this study for your industry and your place
One hundred buyer questions, five assistants, two runs, every answer read. Delivered as a page like this one in two to four business days, for $99.
Order a market study All published studies
Named in this study? Ask for your own view of the data, with your rooftops, your topics and what to publish next.