AI Visibility Market Study/Dental practices/Phoenix/27 Sep

Who AI recommends for dental practices in Phoenix

We asked five AI assistants the 50 questions a buyer in Phoenix asks before choosing, none of which names a seller, and read 499 answers. Biltmore Dental Center was named in 122 of them, 24%.Then Downtown Smiles (84), Arizona Dental Association (75), American Dental Association (62). 41 of 499 answers named no local seller at all.

The leaderboard

80 sellers were named more than once. These are the ones buyers hear about.

Share is the fraction of all 499 answers that named the seller. Cited counts answers that linked to the seller's own site. Average position is where the seller first appeared in the answer, 0 being the first word. Runs is how many of the 2 runs named it.

Sellers named, ranked by answers naming them
#SellerNamedShareCitedAvg positionRuns
1Biltmore Dental Center122 / 49924%520.182
2Downtown Smilesdealer groupas Downtown Smiles Phoenix Dental Care, Downtown Smiles Phoenix84 / 49917%00.262
3Arizona Dental Associationdealer groupas Arizona Dental Association (AzDA), Arizona Dental Association Referral Service75 / 49915%00.622
4American Dental Associationdealer groupas American Dental Association (ADA), American Dental Association (ADA) Find-a-Dentist Tool, American Dental Association Directory62 / 49912%00.492
5Arizona Biltmore Dentistry61 / 49912%230.342
6Life Smiles Dental Care57 / 49911%80.182
7Downtown Phoenix Dental56 / 49911%190.342
8Weekend Dental Care53 / 49911%00.332
9Emergency Dental Servicedealer groupas Emergency Dental of Phoenix, Emergency Dental Service of Phoenix, Emergency Dental Service Phoenix52 / 49910%70.182
10Aspen Dentaldealer groupas Aspen Dental - Phoenix Area, Aspen Dental, Metrocenter, Aspen Dental Phoenix51 / 49910%300.382
11Phoenix Dentaldealer groupas Phoenix Dental Design, Phoenix Dental Studio, Phoenix Dental Implants & Periodontics51 / 49910%120.232
12Open Wide Dental45 / 4999%150.382
13Central Dental43 / 4999%100.272
14Phoenix Family Dentistrydealer groupas Phoenix Family Dental, Phoenix Family Dentistry Emergency Services42 / 4998%220.352
15Western Dentaldealer groupas Western Dental - Phoenix, Western Dental - Phoenix Locations, Western Dental Phoenix38 / 4998%200.302
16Central Valley Dentistry & Implants37 / 4997%00.292
17The Emergency Dentists35 / 4997%00.152
18Native Healthdealer groupas NATIVE HEALTH Central, Native Health Phoenix Dental Clinic, Native Health (Phoenix)34 / 4997%180.482
19Phoenix Endodontic Group31 / 4996%160.302
20Arcadia Dentaldealer groupas Arcadia Dental Arts, Arcadia Dental Group, Arcadia Modern Dentistry31 / 4996%120.302
21Affordable Dentures & Implantsdealer groupas Affordable Dentures & Implants - Phoenix, Affordable Dentures & Implants - Phoenix Locations31 / 4996%00.302
22A.T. Still Universitydealer groupas A.T. Still University Arizona School of Dentistry & Oral Health, A.T. Still University Arizona School of Dentistry & Oral Health (ATSU-ASDOH), A.T. Still University Dental Clinics30 / 4996%00.532
23Biltmore Commons Dental Care30 / 4996%00.482
24North Phoenix Dentistrydealer groupas North Phoenix Family Dentistry25 / 4995%120.252
25Dental on Central23 / 4995%130.322

What stands out

Five things to take from this

  • Biltmore Dental Center is the default answer, named in 122 of 499 answers (24%). Downtown Smiles follows at 84.
  • Arizona Dental Association is a memory answer. Claude named it in 67 of 100 answers, the four web assistants in 8 of 399. The model knows the name; the live web sends buyers elsewhere.
  • Downtown Phoenix Dental owes 34 of its 56 mentions to Copilot. One assistant's shortlist, not the market's.
  • Biltmore Dental Center leads 4 of 8 topics. Aspen Dental leads Dental costs; American Dental Association leads Dentist credentials; Native Health leads Dental insurance; Emergency Dental Service leads Emergency care.
  • Zocdoc, a marketplace, was named in 80 answers. Ranked against the sellers it would sit third. Every one of those answers is a shortlist a local seller could have been on.

By assistant

Five assistants, five different shortlists

Each cell is answers naming the seller out of answers given by that assistant.

Answers naming each seller, by assistant
SellerClaudeChatGPTCopilotGeminiGoogle AI OverviewsAll
Biltmore Dental Center53/1000/10031/10026/9912/10024%
Downtown Smiles0/10018/10040/10011/9915/10017%
Arizona Dental Association67/1000/1002/1003/993/10015%
American Dental Association40/1006/1002/1004/9910/10012%
Arizona Biltmore Dentistry12/1005/10028/10011/995/10012%
Life Smiles Dental Care0/10017/10010/10012/9918/10011%
Downtown Phoenix Dental0/1004/10034/1008/9910/10011%
Weekend Dental Care0/1005/10038/1004/996/10011%
Emergency Dental Service8/1005/10012/10013/9914/10010%
Aspen Dental38/1004/1001/1000/998/10010%
Phoenix Dental19/10017/1001/1008/996/10010%
Open Wide Dental0/1000/10029/1007/999/1009%

By topic

Where each seller owns the answer

Answers naming each seller, by topic
SellerChoosing a dentistDental servicesDental costsDentist credentialsDental technologyDental insurancePatient reviewsEmergency care
Biltmore Dental Center20/7023/702/6020/5920/607/6027/603/60
Downtown Smiles11/7016/7010/6011/593/606/6016/6011/60
Arizona Dental Association6/7011/705/6019/5910/609/6010/605/60
American Dental Association6/7010/704/6025/595/602/608/602/60
Arizona Biltmore Dentistry8/709/705/6011/595/608/6013/602/60
Life Smiles Dental Care11/709/701/6013/590/602/6021/600/60
Downtown Phoenix Dental7/7010/702/6011/594/606/6016/600/60
Weekend Dental Care9/704/708/602/591/605/608/6016/60
Emergency Dental Service9/700/700/600/590/600/600/6043/60
Aspen Dental8/707/7017/600/592/606/600/6011/60
Phoenix Dental7/7013/701/605/5911/606/607/601/60
Open Wide Dental9/706/703/607/591/608/6011/600/60

Topic authority

The leaderboard for every authority topic

Each table ranks sellers on one topic by answers naming them. Cited counts answers on that topic that linked to the seller's site.

Choosing a dental practice in Phoenix

Choosing a dentist: sellers ranked by share of answers
#SellerNamedCitedStanding
1Biltmore Dental Center20 / 706Leads
2Downtown Smiles11 / 700Lags by 9 pts
3Life Smiles Dental Care11 / 700Lags by 9 pts
4Phoenix Family Dentistry10 / 704Lags by 10 pts
5Arcadia Dental10 / 702Lags by 10 pts
6Biltmore Commons Dental Care10 / 700Lags by 10 pts
7Emergency Dental Service9 / 701Lags by 11 pts
8Open Wide Dental9 / 701Lags by 11 pts

Understanding dental service options in Phoenix

Dental services: sellers ranked by share of answers
#SellerNamedCitedStanding
1Biltmore Dental Center23 / 7010Leads
2Downtown Smiles16 / 700Lags by 7 pts
3Phoenix Dental13 / 704Lags by 10 pts
4Arizona Dental Association11 / 700Lags by 12 pts
5Downtown Phoenix Dental10 / 703Lags by 13 pts
6American Dental Association10 / 700Lags by 13 pts
7Arcadia Dental9 / 704Lags by 14 pts
8Central Dental9 / 703Lags by 14 pts

Evaluating dental care costs in Phoenix

Dental costs: sellers ranked by share of answers
#SellerNamedCitedStanding
1Aspen Dental17 / 6012Leads
2A.T. Still University15 / 600Lags by 2 pts
3Midwestern University13 / 600Lags by 4 pts
4Native Health12 / 607Lags by 5 pts
5Downtown Smiles10 / 600Lags by 7 pts
6Mountain Park Health Center9 / 600Lags by 8 pts
7Neighborhood Outreach Access to Health (NOAH)9 / 600Lags by 8 pts
8Western Dental8 / 606Lags by 9 pts

Assessing dentist credentials in Phoenix

Dentist credentials: sellers ranked by share of answers
#SellerNamedCitedStanding
1American Dental Association25 / 590Leads
2Biltmore Dental Center20 / 598Lags by 5 pts
3Arizona Dental Association19 / 590Lags by 6 pts
4Life Smiles Dental Care13 / 592Lags by 12 pts
5Downtown Phoenix Dental11 / 596Lags by 14 pts
6Arizona Biltmore Dentistry11 / 595Lags by 14 pts
7Downtown Smiles11 / 590Lags by 14 pts
8Open Wide Dental7 / 594Lags by 18 pts

Exploring dental technology in Phoenix

Dental technology: sellers ranked by share of answers
#SellerNamedCitedStanding
1Biltmore Dental Center20 / 6010Leads
2Central Valley Dentistry & Implants13 / 600Lags by 7 pts
3Phoenix Endodontic Group11 / 605Lags by 9 pts
4Phoenix Dental11 / 604Lags by 9 pts
5Advanced Laser Dentistry11 / 600Lags by 9 pts
6Arizona Dental Association10 / 600Lags by 10 pts
7Phoenix Biological Dentistry8 / 606Lags by 12 pts
8Innovative Dentistry Biltmore7 / 600Lags by 13 pts

Understanding dental insurance in Phoenix

Dental insurance: sellers ranked by share of answers
#SellerNamedCitedStanding
1Native Health10 / 608Leads
2Phoenix Family Dentistry9 / 607Lags by 1 pts
3Arizona Dental Association9 / 600Lags by 1 pts
4Arizona Biltmore Dentistry8 / 605Lags by 2 pts
5Open Wide Dental8 / 605Lags by 2 pts
6Biltmore Dental Center7 / 606Lags by 3 pts
7Paradise Ridge Dentistry7 / 600Lags by 3 pts
8Aspen Dental6 / 606Lags by 4 pts

Reviewing patient testimonials in Phoenix

Patient reviews: sellers ranked by share of answers
#SellerNamedCitedStanding
1Biltmore Dental Center27 / 608Leads
2Life Smiles Dental Care21 / 606Lags by 6 pts
3Downtown Phoenix Dental16 / 602Lags by 11 pts
4Downtown Smiles16 / 600Lags by 11 pts
5Arizona Biltmore Dentistry13 / 605Lags by 14 pts
6Central Dental12 / 601Lags by 15 pts
7Open Wide Dental11 / 602Lags by 16 pts
8Arizona Dental Association10 / 600Lags by 17 pts

Finding emergency dental care in Phoenix

Emergency care: sellers ranked by share of answers
#SellerNamedCitedStanding
1Emergency Dental Service43 / 606Leads
2The Emergency Dentists27 / 600Lags by 16 pts
3Weekend Dental Care16 / 600Lags by 27 pts
4Priority Emergency Dental Care12 / 600Lags by 31 pts
5Emergency Dentist of Phoenix12 / 600Lags by 31 pts
61-800-DENTIST11 / 604Lags by 32 pts
7Aspen Dental11 / 603Lags by 32 pts
8Western Dental11 / 603Lags by 32 pts

Who takes the answer instead

Zocdoc was named in 80 answers

Marketplaces and makes are the other names in these answers. The most named were Zocdoc (80), Healthgrades (79), DentalPlans.com (26). 41 of 499 answers named no local seller at all. Every marketplace mention is a shortlist a local seller could have been on.

Sources

4 websites were cited most

Websites cited across the study
#SiteAnswers citingShare
1dentistrydirectories.com41%
2opencare.com20%
3mysmilemychoice.com20%
47northdental.com10%

Every question

What each question produced

The score is assistants that named at least one seller out of assistants asked. Below each question, the sellers named most, with the number of assistants naming them. Open a question to read every answer as the assistants gave it.

Choosing a dental practice in Phoenix

5/5

What are the top rated dental practices in Phoenix

Biltmore Dental Center (4), Life Smiles Dental Care (3), Downtown Phoenix Dental (3), Open Wide Dental (3), Arizona Biltmore Dentistry (2)

5/5

Where can I find affordable dental care in Phoenix

Mountain Park Health Center (4), Affordable Dentures & Implants (3), Midwestern University (2), Arizona School of Dentistry & Oral Health (2), Aspen Dental (2)

5/5

Which dental offices in Phoenix offer emergency services

Emergency Dental Service (5), The Emergency Dentists (3), Weekend Dental Care (3), Aspen Dental (2), 24 Hour Emergency Dentist (2)

5/5

How to choose a family dentist in Phoenix

Phoenix Family Dentistry (4), Dental Home Family Dentistry (3), American Dental Association (2), North Central Family Dentistry (2), Family Dental Phoenix (2)

5/5

Who provides the best cosmetic dentistry in Phoenix

Studio B Smiles (4), Harris Dental (4), Biltmore Commons Dental Care (4), Biltmore Dental Center (3), Arcadia Dental (3)

5/5

Compare dental practices in Phoenix for quality and price

Biltmore Dental Center (3), Affordable Dentures & Implants (3), Arcadia Dental (2), Radiant Smiles Phoenix (2), North Central Family Dentistry (2)

5/5

What are the most recommended pediatric dentists in Phoenix

Phoenix Pediatric Dentistry & Orthodontics (3), Desert Ridge Pediatric Dentistry (3), Camelback Pediatric Dentistry & Orthodontics (3), Big Apple Pediatric Dentistry (3), N. Phoenix Pediatric Dentistry (3)

Understanding dental service options in Phoenix

5/5

What are the most reputable dental clinics in Phoenix

Biltmore Dental Center (4), Biltmore Commons Dental Care (3), Central Dental (3), Central Valley Dentistry & Implants (3), Phoenix Family Dentistry (2)

5/5

Where to get teeth whitening services in Phoenix

Biltmore Dental Center (2), Phoenix Dental (2), Biltmore Cosmetic & Restorative Dentistry (2), Harris Dental (2), Life Smiles Dental Care (2)

5/5

Which dental practices in Phoenix specialize in orthodontics

Arizona Orthodontic Studio (4), Arizona Orthodontic Centers (4), Dunn Orthodontics (3), OoLi Orthodontics (3), Promenade Dental Group and Orthodontics (3)

5/5

How to find a dentist accepting new patients in Phoenix

Downtown Smiles (3), American Dental Association (2), Maricopa County (2), Midwestern University (2), Downtown Phoenix Dental (2)

5/5

Who offers the best dental implants in Phoenix

Nuvia Dental Implant Center (3), ClearChoice Dental Implant Center (3), Butura Oral and Dental Implant Surgery (3), Aria Dental Implant Center (3), New Life Dental Implant Center (3)

5/5

What are the most convenient dental office locations in Phoenix

Biltmore Dental Center (4), Downtown Smiles (3), Arizona Biltmore Dentistry (3), Phoenix Dental (2), Arcadia Dental (2)

5/5

Where to look for holistic dentistry options in Phoenix

Phoenix Biological Dentistry (4), Swiss Biologic Dentistry (4), International Academy of Biological Dentistry (3), Innovative Dentistry Biltmore (3), Natural Dental Partners (3)

Evaluating dental care costs in Phoenix

5/5

What is the average cost of dental care in Phoenix

A.T. Still University (3), Aspen Dental (3), Midwestern University (2), Central Valley Dentistry (2), The Kids Dental Office of Phoenix (2)

5/5

How to evaluate dental care prices in Phoenix

Arizona School of Dentistry & Oral Health (3), Aspen Dental (2), A.T. Still University (2), Diazo Dental (2), Bright Now! Dental (1)

5/5

Which dental clinics in Phoenix have payment plans

Phoenix Family Dentistry (3), Arizona Biltmore Dentistry (3), Open Wide Dental (3), Aspen Dental (2), Smile Arizona Dentistry (2)

5/5

Who are the most affordable dentists in Phoenix

Mountain Park Health Center (3), Affordable Dentures & Implants (3), Native Health (2), A.T. Still University (2), Midwestern University (2)

5/5

Where can I compare dental care costs in Phoenix

Maricopa County (3), Midwestern University (3), A.T. Still University (2), Mountain Park Health Center (2), Arizona School of Dentistry & Oral Health (2)

5/5

What factors affect dental care pricing in Phoenix

Aspen Dental (2), My Kidz Dentist (2), Western Dental (1), Bright Now! Dental (1), A.T. Still University (1)

Assessing dentist credentials in Phoenix

3/5

How to verify dentist credentials in Phoenix

American Dental Association (3), Central Arizona Dental Society (1), Arizona Dental Association (1), Banner Health (1), HonorHealth (1)

5/5

Who are the most experienced dentists in Phoenix

Biltmore Dental Center (4), Arizona Biltmore Dentistry (3), Gentle Hands Family Dentistry and Orthodontics (2), Life Smiles Dental Care (2), Central Valley Dentistry & Implants (2)

4/5

Where to check dentist reviews and ratings in Phoenix

Biltmore Dental Center (3), Downtown Smiles (3), 1-800-DENTIST (2), Arizona Biltmore Dentistry (2), Downtown Phoenix Dental (2)

5/5

Which dental practices in Phoenix have the highest patient satisfaction

Biltmore Dental Center (4), Phoenix Dental (3), Life Smiles Dental Care (3), Artistic Dental at the Biltmore (3), Downtown Phoenix Dental (3)

5/5

What certifications should I look for in a dentist in Phoenix

American Dental Association (5), Arizona Dental Association (4), A.T. Still University (1), Midwestern University (1), Maricopa Integrated Health System (1)

5/5

How to assess a dentist's qualifications in Phoenix

American Dental Association (5), Arizona Dental Association (4), AZ Family Dental (2), Phoenix Children's Hospital (1), Banner Health (1)

Exploring dental technology in Phoenix

5/5

What are the latest dental technologies offered in Phoenix

Phoenix Dental (3), AZ Family Dental (2), Phoenix Biological Dentistry (2), Arizona Family Dental (1), Biltmore Dental Center (1)

5/5

Where can I find dentists using advanced dental technology in Phoenix

Natural Dental Partners (2), Advanced Laser Dentistry (2), Advanced Dental Care of AZ (2), Central Valley Dentistry & Implants (2), Phoenix Dental (2)

5/5

Which dental offices in Phoenix utilize 3D imaging for treatments

Biltmore Dental Center (3), Phoenix Endodontic Group (2), Mirror Image Dental (2), Lookout Mountain Family Dental (2), Central Valley Dentistry & Implants (2)

5/5

Who offers digital x-rays at dental practices in Phoenix

Biltmore Dental Center (3), Studio B Smiles (2), Camelback Smiles (2), Dental Therapy - Phoenix (2), Highrise Dental (2)

5/5

How to find laser dentistry options in Phoenix

Advanced Laser Dentistry (4), Biltmore Dental Center (2), Lebowitz Dental Associates (2), 1-800-DENTIST (1), American Dental Association (1)

5/5

What dental clinics in Phoenix focus on innovative treatment methods

Innovative Dentistry Biltmore (3), Central Valley Dentistry & Implants (3), North Phoenix Dentistry (2), Advanced Laser Dentistry (2), Phoenix Biological Dentistry (2)

Understanding dental insurance in Phoenix

5/5

What are the best dental practices for understanding insurance in Phoenix

Paradise Ridge Dentistry (3), Biltmore Dental Center (2), North Phoenix Dentistry (2), Dental Home Family Dentistry (2), Arizona Biltmore Dentistry (2)

3/5

Where can I get help with dental insurance questions in Phoenix

Native Health (3), Maricopa County (1), Phoenix Family Health Center (1), Mountain Park Health Center (1), A.T. Still University (1)

5/5

Which dentists in Phoenix are familiar with various insurance plans

Phoenix Family Dentistry (3), Taylor Dentistry (3), Dental Designs of Arcadia (2), Russell Taylor Dentistry (2), Affordable Dentures & Implants (1)

3/5

How to find a dentist who works with my insurance in Phoenix

Downtown Phoenix Dental (2), Open Wide Dental (2), Downtown Smiles (2), Arizona Biltmore Dentistry (2), 1-800-DENTIST (1)

2/5

Who can assist me with dental insurance claims in Phoenix

Phoenix Dental (2), Phoenix Family Dentistry (2), Dental Billing Services of Arizona (1), Affordable Dentures & Implants (1), Aspen Dental (1)

3/5

Where to look for dental insurance coverage options in Phoenix

Renaissance Dental (1), Arizona Dental Association (1), A.T. Still University (1), Neighborhood Outreach Access to Health (NOAH) (1), Native Health (1)

Reviewing patient testimonials in Phoenix

5/5

What dental practices in Phoenix have the most positive patient testimonials

Biltmore Dental Center (4), Arizona Biltmore Dentistry (3), Arcadia Dental (2), Phoenix Dental (2), Central Dental (2)

4/5

Where can I read reviews about dental offices in Phoenix

Downtown Phoenix Dental (2), Biltmore Dental Center (2), Downtown Smiles (2), Open Wide Dental (2), Arizona Dental Association (1)

5/5

Which dental clinics in Phoenix are known for excellent patient care

Biltmore Dental Center (3), Life Smiles Dental Care (3), Downtown Smiles (3), North Phoenix Dentistry (2), Phoenix Dental (2)

4/5

How to find the best-reviewed dentists in Phoenix

Life Smiles Dental Care (3), Downtown Smiles (2), Biltmore Dental Center (2), Open Wide Dental (2), 1-800-DENTIST (1)

5/5

Who has the most favorable patient feedback among dentists in Phoenix

Biltmore Dental Center (3), Life Smiles Dental Care (3), Downtown Phoenix Dental (3), Downtown Smiles (2), Wilcox Family Dentistry (1)

5/5

Where to find patient success stories for dental practices in Phoenix

Life Smiles Dental Care (3), Arcadia Dental (2), AZ Dental (2), Arizona Biltmore Dentistry (2), Beyond Dental Care (2)

Finding emergency dental care in Phoenix

5/5

What are the quickest dental clinics for emergencies in Phoenix

Emergency Dental Service (5), The Emergency Dentists (4), Weekend Dental Care (3), 1-800-DENTIST (2), Ideal Dental (1)

5/5

Where can I get immediate dental care after hours in Phoenix

Emergency Dental Service (4), The Emergency Dentists (3), Emergency Dentist of Phoenix (2), Weekend Dental Care (2), Western Dental (1)

5/5

Which dental offices in Phoenix have walk-in emergency services

Emergency Dental Service (4), Downtown Smiles (3), Aspen Dental (2), Phoenix Emergency Dental (2), WALK IN - SAME DAY Treatment Dental (2)

5/5

Who provides urgent dental care in Phoenix

Emergency Dental Service (4), The Emergency Dentists (4), Emergency Dentist of Phoenix (3), 1-800-DENTIST (2), Aspen Dental (2)

5/5

How to locate 24 hour dental services in Phoenix

Emergency Dental Service (5), 1-800-DENTIST (4), Banner University Medical Center Phoenix (2), Emergency Dentist Phoenix 24 Hour (2), Priority Emergency Dental Care (2)

5/5

What are the nearest emergency dentists to my location in Phoenix

Emergency Dental Service (4), The Emergency Dentists (3), Weekend Dental Care (2), Priority Emergency Dental Care (2), Emergency Dental Phoenix (1)

Method

How this was measured

  • 50 questions across 8 topics, written the way a buyer in Phoenix would type them. None of them names a seller.
  • Every question was put to Claude, ChatGPT, Copilot, Gemini, Google AI Overviews from a connection in United States, in two runs, 499 answers in all.
  • A judge model read each answer and listed every business it named, whether the answer linked to that business, where it first appeared and how it was described. Names are merged on a normalised form and known websites are attached where the answer linked to them.
  • Marketplaces, finance providers, manufacturers, service chains and reference sites are classified and kept out of the seller leaderboard. They are reported separately where they matter.
  • Each question was asked once per assistant per run. A single cell can turn on chance; the pattern across the study is the finding.
  • This measures being named, not being visited or chosen. Appearing in an answer is the first condition of being considered.

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Prepared by BrandCrux27 Sep499 answers5 assistants