Channel 02 · Web Search

Where you rank on Google,
Bing, DuckDuckGo, and Yandex.

For every keyword you track, BrandCrux pulls live SERP data across the engines you pick. Organic positions, featured snippets, knowledge panels, People Also Ask, local pack, and ad slots, all auto-tagged with brand and competitor.

SERP · "vin lookup" · Google · US/ENLive snapshot
vpic.nhtsa.dot.gov Featured snippet
Welcome to VIN Decoding :: provided by vPIC
1
kbb.com
VIN Lookup: Decode Your Vehicle Identification Number
2
yourbrand.com YOU
Free VIN Lookup & Vehicle History Report — Your Brand
▲ 2
3
jdpower.com COMPETITOR
VIN Decoder & Vehicle Specs Lookup | J.D. Power
▼ 1
4
carfax.com COMPETITOR
VIN Lookup: Free Vehicle History & Records
5
autocheck.com
AutoCheck Vehicle History Reports — Free VIN Lookup
▲ 1
People Also Ask
Can you look up a VIN for free?vpic.nhtsa.dot.gov
What information does a VIN reveal?carfax.com
All result types

Not just organic positions. Every slot the SERP uses.

Featured snippets, knowledge panels, People Also Ask, local pack, ads. Every slot the SERP uses to answer a query, captured and ranked alongside organic results. AI engines scrape these slots when grounding answers; tracking them is how you stay in the answer.

Organic results

Positions 1-100 across every engine you pick. Sparkline of brand position over the last 12 scans on every keyword.

Featured snippet

Position 0. Who owns the snippet today, when it changed hands, and which page is being quoted. Alert when a competitor captures yours.

Knowledge panel

When the panel renders for your brand or a competitor brand, capture the source URL, the description, and any structured fields.

People Also Ask

Questions Google believes your audience is asking. Each PAA links back to a source URL and an extracted answer; track which competitor owns each.

Local pack

Local-business results for queries with geographic intent. Tracks the 3 listings shown plus your position if you appear below the pack.

Ad slots

Top + bottom ads on the SERP. Useful for understanding how much of the click-through is being captured by paid placement before it reaches organic.

Auto-tagging

Brand, competitor, topic — labelled on every row.

Every result row gets is_brand, is_competitor, and a topic tag mapped from your keyword taxonomy. The per-keyword tracker shows your sparkline over the last 12 scans alongside the competitor that owns the position today.

brand
competitor
topic
Alerts that move the needle

Position drops. Snippet captures. Knowledge-panel loss.

Three alert types out of the box: position drop (brand fell more than 3 spots on a tracked keyword), competitor featured-snippet capture (a competitor took the snippet from you), and knowledge-panel loss (your panel disappeared or got reassigned). All wired into the same notification queue as your AI Visibility scans.

In the BrandCrux loop

Web Search is one channel. Topic Authority is the composite.

Every SERP row gets tagged with the topic it belongs to (mapped from your keyword taxonomy). Per-topic, your SERP placement rolls into the composite Topic Authority score alongside AI mentions, on-site crawl depth, social engagement, and directory presence.

Track every SERP your customers see.

Free 300-credit trial. SERP scans cost 0.3 credits per keyword × engine. A 50-keyword × 2-engine scan = 30 credits.

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