# Web Search

> Where you rank on Google, Bing, DuckDuckGo, and Yandex.

URL: https://brandcrux.ai/web-search

Channel 02: Web Search.

## Overview

For every keyword you track, BrandCrux pulls live SERP data across the engines you pick. Organic positions, featured snippets, knowledge panels, People Also Ask, local pack, and ad slots, all auto-tagged with brand and competitor.

A live SERP snapshot shows organic positions for your brand and competitors, featured snippets, position deltas since the last scan, and the People Also Ask block with its source domains.

## All result types

Not just organic positions. Every slot the SERP uses. Featured snippets, knowledge panels, People Also Ask, local pack, ads. Every slot the SERP uses to answer a query, captured and ranked alongside organic results. AI engines scrape these slots when grounding answers, so tracking them is how you stay in the answer.

- **Organic results.** Positions 1-100 across every engine you pick. Sparkline of brand position over the last 12 scans on every keyword.
- **Featured snippet.** Position 0. Who owns the snippet today, when it changed hands, and which page is being quoted. Alert when a competitor captures yours.
- **Knowledge panel.** When the panel renders for your brand or a competitor brand, capture the source URL, the description, and any structured fields.
- **People Also Ask.** Questions Google believes your audience is asking. Each PAA links back to a source URL and an extracted answer, and you can track which competitor owns each.
- **Local pack.** Local-business results for queries with geographic intent. Tracks the 3 listings shown plus your position if you appear below the pack.
- **Ad slots.** Top and bottom ads on the SERP. Useful for understanding how much of the click-through is being captured by paid placement before it reaches organic.

## Auto-tagging

Brand, competitor, topic, labelled on every row. Every result row gets an `is_brand` flag, an `is_competitor` flag, and a topic tag mapped from your keyword taxonomy. The per-keyword tracker shows your sparkline over the last 12 scans alongside the competitor that owns the position today.

## Alerts that move the needle

Position drops. Snippet captures. Knowledge-panel loss. Three alert types out of the box:

- **Position drop.** Brand fell more than 3 spots on a tracked keyword.
- **Competitor featured-snippet capture.** A competitor took the snippet from you.
- **Knowledge-panel loss.** Your panel disappeared or got reassigned.

All wired into the same notification queue as your AI Visibility scans.

## In the BrandCrux loop

Web Search is one channel. Topic Authority is the composite. Every SERP row gets tagged with the topic it belongs to (mapped from your keyword taxonomy). Per topic, your SERP placement rolls into the composite Topic Authority score alongside AI mentions, on-site crawl depth, social engagement, and directory presence.

Related channels:
- AI Visibility: how AI engines see, mention, and recommend you.
- Authority Signals: directory and publisher citations across the open web.
- Social Authority: competitor engagement on Instagram, LinkedIn, X, and more.
- Owned Analytics: Search Console and GA4 deep insights with an AI analyst.

## Get started

Track every SERP your customers see. Free 300-credit trial. SERP scans cost 0.3 credits per keyword by engine. A 50-keyword by 2-engine scan equals 30 credits.

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BrandCrux is the brand authority tracker across channels. The crux of your brand across channels. https://brandcrux.ai