# Social Authority

> What's winning on competitor social channels.

URL: https://brandcrux.ai/social-authority

Channel 04: Social Authority.

## Overview

The last 90 days of posts from every social account of every competitor across Instagram, LinkedIn, X, TikTok, YouTube, and Facebook. Each post auto-classified into your topics and scored on engagement relative to that account's median.

A per-topic engagement leaderboard ranks competitors by engagement share, and a top viral posts panel surfaces the highest-performing posts of the week with their network, likes, shares, and engagement multiple.

## Six networks

Wherever your audience lives, we pull the posts. For every social handle of every competitor (auto-detected during the AI Visibility crawl, or added manually), we pull the last 90 days of posts: caption, image URLs, video URL, view, like, share, comment, and save counts. Each post is classified into one of your authority topics and scored on engagement relative to that account's 90-day median, so virality stands out.

- **Instagram.** Posts, reels, carousels.
- **LinkedIn.** Company and personal.
- **X.** Tweets, threads, replies.
- **TikTok.** Video posts.
- **YouTube.** Channels, shorts.
- **Facebook.** Page posts.

## Per-topic engagement leaderboard

Who is owning each topic in conversation. Not opinion, actual engagement. For every authority topic, see engagement share per competitor across all networks combined. Top 10 posts per topic, sortable by likes, shares, or views, click straight through to the original post. The post that hit 10x a competitor's normal engagement is a tested content shape worth modelling.

## Content pack generator

Caption drafts, modelled on what is winning. Per network. Pick a topic on the Content page and the social-pack generator drafts 3 to 5 caption candidates per network (Instagram, LinkedIn, X, TikTok, YouTube), each modelled on the highest-performing competitor post on that topic. Hook, body, CTA, and hashtag set. Edit, schedule, post.

Available on Growth tier and up.

## In the BrandCrux loop

Social Authority is one channel. Topic Authority is the composite. Every competitor post is classified into one of your authority topics. Per topic, the engagement share rolls into the composite Topic Authority score alongside AI mentions, SERP positions, on-site crawl depth, and directory presence.

Related channels:
- AI Visibility: how AI engines see, mention, and recommend you.
- Web Search: Google, Bing, DuckDuckGo, and Yandex rankings.
- Authority Signals: directory and publisher citations across the open web.
- Owned Analytics: Search Console and GA4 deep insights with an AI analyst.

## Get started

Stop guessing what to post. Free 300-credit trial. Pulls cost 0.1 credits per post (capped at 200 per account per network). A typical 4-competitor by 3-network pull is around 240 credits.

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BrandCrux is the brand authority tracker across channels. The crux of your brand across channels. https://brandcrux.ai