# Owned Analytics

> Search Console + GA4, pre-pivoted with an AI analyst on top.

URL: https://brandcrux.ai/owned-analytics

Channel 05: Owned Analytics.

## Overview

Your owned analytics, turned from a dashboard you stare at into a written narrative you can act on. We pull the last 30 days, compute the analyst pivots that matter, then ask a model to read them and tell you what to do next.

Each run pairs a Top decliners pivot table from your Search Console data with an AI analyst narrative card that reads the pivots and writes the takeaway, then dispatches concrete recommendations naming the exact pages and queries to fix.

## 7 GSC pivots

The questions every SEO analyst asks, answered automatically. For each run, BrandCrux computes seven analyst pivots from your Search Console data, then a model reads them and writes the takeaway. No more clicking through the GSC interface looking for the story.

- **Top decliners.** Queries with the biggest CTR or impression drop in the window vs the previous equivalent window.
- **Opportunity queries.** High impressions (>1k), low CTR (<2%), position 4 to 15. Winnable with a content tweak.
- **Page-query intent gaps.** Pages ranking for queries whose intent does not match the page's primary topic. Either the page should be retitled or a new page should be written.
- **Branded vs non-branded share.** Click share split by branded and non-branded queries over time. Catches when paid acquisition is masking organic decline.
- **Cannibalisation.** Pages competing for the same query. Surfaces which page Google has actually picked and which one to consolidate.
- **Freshness check.** Pages not updated in the window despite high impression volume. Easy refresh wins.
- **Country and Device breakdown.** Geographic decomposition of impressions vs clicks plus desktop, mobile, and tablet split with CTR variance.

## 6 GA4 pivots

Your traffic data, in the questions a head of growth would ask. GA4 dashboards make you build the question. BrandCrux already built the questions. Each pivot lands in your Recommendations queue alongside scan and content insights, with status tracking.

- **Channel mix shift.** Channel share movement over the window. Catches paid spike masking organic erosion, or the reverse.
- **Top landing-page decliners.** Pages losing sessions or session quality (engagement time per session, conversions). Each named explicitly.
- **Conversion paths.** Top first-touch and last-touch combos. Useful for understanding which channel originates vs closes.
- **Drop-off funnels.** Top pages with high entrances but high single-page sessions. The pages that bring traffic but lose them.
- **Retention cohorts.** Weekly cohort retention curves. Who comes back, who does not, and when retention breaks.
- **Geo revenue split.** Revenue per country or region. Surfaces unexpected markets and underperforming geos.

## 5 recommendations per run

A 3-paragraph executive summary. Five things to actually do. Every deep-analysis run produces an executive narrative written from the pivots, then five concrete recommendations (title, body, action kind, target URL). Recommendations name the page or query, never abstract advice. Each one drops into the same Recommendations queue as your scan and content insights, so you can mark them done as you ship.

## In the BrandCrux loop

Owned Analytics is one channel. Topic Authority is the composite. GSC and GA4 tell you what happened on your site. Pair that with the four other channels and you also see what happened in AI answers, on the SERP, in directories, and on social. Per topic, every signal rolls into the composite Topic Authority score.

Related channels:
- AI Visibility: how AI engines see, mention, and recommend you.
- Web Search: Google, Bing, DuckDuckGo, and Yandex rankings.
- Authority Signals: directory and publisher citations across the open web.
- Social Authority: competitor engagement on Instagram, LinkedIn, X, and more.

## Get started

Turn your owned data into next-week's roadmap. Free 300-credit trial. Deep runs cost 15 credits flat. Schedule weekly or monthly so the pivots stay fresh.

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BrandCrux is the brand authority tracker across channels. The crux of your brand across channels. https://brandcrux.ai