# BrandCrux: Brand Authority Tracker across channels
# https://brandcrux.ai

## What is BrandCrux?

BrandCrux is the Brand Authority Tracker across channels. We track how your brand shows up across every channel that shapes how people find and choose you (AI, Web, SERP, Socials, citations, and your own analytics) and roll all of it into one composite Topic Authority score per topic, with every observed competitor ranked alongside you. Refreshed weekly.

Seven channels in the product today: AI Visibility, GEO, Web Search, Backlinks, Authority Signals (directory + publisher citations), Social Authority, and Owned Analytics. Where most tools cover one channel (search rankings, or AI mentions, or social engagement), BrandCrux covers all seven so you can answer the only question that matters: where do we lead, where are we losing, and what's the next move?

## Mission Control: the orchestrator

Every BrandCrux account has a single Mission Control page that visualises the entire brand-authority pipeline as a top-down flowchart with live status per stage. Two waves separated by user-review gates: Wave 1 ingests the evidence (crawl your site, crawl competitors, pull socials, sync owned analytics), Wave 2 scores everything (AI visibility, web SERP, directory citations, social authority, owned deep-analyse). The user reviews refined topics + tracked prompts between the waves so scoring runs against an evidence-refined taxonomy. Pipeline runs are resumable end-to-end and stage-completion notifications fire in-app and via email.

## Who is BrandCrux for?

- Marketers and brand owners who want a single source of truth for how the world sees their brand
- SEO and AEO teams expanding from search rankings into AI visibility, directories, and social signals
- Founders running zero-marketing-team companies who need automation across every brand channel
- Agencies managing brand presence for multiple clients across multiple surfaces

## Channels

The five primary channel families are detailed below. Two additional channels, GEO (the readability-and-quotability layer for AI engines, sitting alongside AI Visibility) and Backlinks (the referring-domain layer, sitting alongside Authority Signals), are tracked in the product and ladder into the same Topic Authority composite.

### 1. AI Visibility: how AI engines see, mention, and recommend your brand

Multi-engine scanning across both the web GUI interfaces (what users see in ChatGPT, Gemini, etc.) and the underlying APIs (since AI engines often return different results through each channel). 0-100 visibility scores per query per engine, trend charts, content brief generation tied to gaps.

AI Engines Tracked:
- ChatGPT (OpenAI): web and API
- Perplexity: web and API
- Gemini (Google): web and API
- Grok (xAI): web and API
- Microsoft Copilot: web and API
- Google AI Overviews: web and API
- Claude (Anthropic): API
- DeepSeek: API
- Mistral: API

Channel landing: https://brandcrux.ai/ai-visibility

Feature pages (within the AI Visibility channel):
- Visibility Tracking: https://brandcrux.ai/features/visibility-tracking
- AI Sources (web vs API): https://brandcrux.ai/features/ai-sources
- Competitor Intelligence: https://brandcrux.ai/features/competitor-intelligence
- Citation Analysis: https://brandcrux.ai/features/citation-analysis
- Entity Tracking: https://brandcrux.ai/features/entity-tracking
- Prompt Intelligence: https://brandcrux.ai/features/prompt-intelligence
- GEO Audit (location-anchored visibility): https://brandcrux.ai/features/geo-audit
- AI Assistant (ask questions in plain English): https://brandcrux.ai/features/ai-assistant

### 2. Web Search: where you rank on Google, Bing, DuckDuckGo, Yandex

For every keyword you track, BrandCrux pulls live SERP data across the engines you pick: organic positions, featured snippet ownership, knowledge panel capture, People Also Ask presence, local pack, and ad slots. Every result row is auto-tagged is_brand / is_competitor / topic. Per-keyword sparkline of brand position over the last 12 scans. Alerts on position drops, competitor featured-snippet capture, knowledge-panel loss.

Page: https://brandcrux.ai/web-search

### 3. Authority Signals: directory + publisher citations

Where you and every competitor are listed across directories (G2, Capterra, Crunchbase, Yelp, BBB), review sites (Trustpilot, G2 Reviews), editorial publishers (TechCrunch, industry blogs, news outlets), and forum communities (Reddit, Quora). Per-topic citation leaderboard plus a Gap List of directories competitors are listed in that you are not, with one-click submit links.

Page: https://brandcrux.ai/authority-signals

### 4. Social Authority: what's winning on competitor social channels

The last 90 days of posts from every social account of every competitor across Instagram, LinkedIn, X, TikTok, YouTube, and Facebook. Each post auto-classified into your authority topics and scored on engagement relative to that account's median. Per-topic engagement leaderboard surfaces the competitor content that's actually working so you can model your own. Optional content pack generator drafts captions modelled on the highest-performing competitor posts.

Page: https://brandcrux.ai/social-authority

### 5. Owned Analytics: Google Search Console + GA4 deep insights

Your Search Console + GA4 data, pre-pivoted into the analyst pivots that actually matter (top decliners, opportunity queries, page-query intent gaps, branded vs non-branded share, channel mix shift, conversion paths, drop-off funnels) with an AI analyst on top that writes a 3-paragraph executive narrative and 5 concrete recommendations per run. Recommendations land in the same queue as scan + content insights, with status tracking.

Page: https://brandcrux.ai/owned-analytics

## Topic Authority: the composite

One score per topic that blends every channel into a single ranked leaderboard. Per-topic, you see your position alongside every observed competitor across AI mentions, crawl depth, social engagement, directory presence, and SERP placement. Composite weights are tunable per business in settings (defaults: 30% AI / 15% crawl / 15% social / 15% directory / 25% web SERP).

Each topic gets a recommendation (Lead, Defend, Compete, Exit) driving the content plan. The Discover panel on /app/topic-authority crawls competitor websites, classifies every page into a topic, and proposes new authority topics they're winning that you should consider tracking.

Page: https://brandcrux.ai/app/topic-authority

## Additional Capabilities

- **Query Generation**: AI-powered generation of 15-20 categorized queries based on your business type, products, location, and competitors. Supports 20+ output languages so non-English markets can run scans in their customers' tongue.
- **Visibility Scoring**: Each result scored 0-100 using fuzzy string matching plus an LLM judge for contextual mention detection
- **Trend Tracking**: Visibility trend charts with per-engine breakdown
- **AI Suggestions**: Auto-generated query suggestions based on scan gaps
- **AI Recommendations**: Actionable improvement steps categorized by content, structured data, authority, reviews, technical, and local
- **Shareable Reports**: Public URLs with engine summaries, scores, and highlighted answers
- **Downloadable Visibility PDFs**: One-click PDF report (KPIs, by-platform rollup, top prompts, citations, competitors). White-label customers get the PDF rendered with their own brand name, logo, and accent color.
- **Postal-code Targeting**: Add a ZIP / postcode / PIN to a scan and we anchor every prompt on that locality, sharpening recommendations for local-intent queries.
- **CSV Competitor Import**: Bulk-import competitor lists from a spreadsheet on the Settings page; duplicates are skipped automatically.
- **Keyword Topic Clustering**: Positive keywords are AI-clustered into semantic topics so a 200-row workspace becomes ~10 actionable buckets. Each topic gets aggregate Search Console impressions, weighted AI visibility, a one-click *Generate brief for this topic* (single brief that covers the whole cluster), and an *Auto-map to prompts* suggestion that proposes keyword → tracked-prompt links the user accepts or rejects in a review tray. Topics refresh weekly. Power users can also upload a *curated topic taxonomy* (a list of their own topic names) and the AI then routes every keyword into that taxonomy instead of inventing new clusters.
- **Topic Visibility Trends**: Each topic header carries a 90-day visibility sparkline plus an inline trend chart on expand. We snapshot per-topic mention rate, avg visibility, and Wilson confidence interval at every scan so the time series stays readable even on businesses with hundreds of keywords. Topic-level alerts fire on visibility drops > 8 points, competitor breaches, and position-loss content gaps.
- **Topic Authority Leaderboard**: A dedicated /app/topic-authority page lets brands declare authority topics and ranks every observed competitor's share of voice on each. Each topic gets a recommendation (Lead, Defend, Compete, Exit) driving the content plan. Recommend-button drafts 8-12 candidate authority topics from the business profile + Search Console + competitor signals.
- **Citation Classification**: Every cited URL we observe gets classified into a content category (API Docs, Blog, Pricing, Case Study, Tutorial, etc.) and mapped into the business's topic taxonomy. Cached per-(business, URL) so classification runs once per page. Surfaces as badges on the Citations page and content-coverage counts on the Keywords by-topic view.
- **Prompt Notifications**: Get notified when specific prompts change how they mention your business
- **Image Generation**: Generate branded images for content optimization

## Pricing (May 2026)

BrandCrux offers two purchase paths: ongoing monthly/annual **plans** (Free / Starter / Growth / Scale / Enterprise, listed below), and the **Brand Authority Report**, a one-time $250 deliverable described further down. The two are independent: you can buy a Brand Authority Report without a plan, and a plan does not include a Brand Authority Report.

- **Free**: $0. 1,000 scan credits (one-time), API sources only (no Web GUI engines), Quick precision scans only, 1 business, 7-day history, 1 team member.
- **Starter**: $99/month ($84/month annually). 10,000 credits/month, all 16+ AI sources, 2 businesses, 30-day history, shareable reports, REST API access (50K calls/mo), AI Assistant, weekly auto-scans, prompt notifications, analytics connectors (GA4 / Search Console), 3 team members
- **Growth**: $299/month ($254/month annually). 50,000 credits/month, all 16+ AI sources, 5 businesses, unlimited history, REST API + MCP server (100K calls/mo), content engine, AI Assistant, CMS publishing (WordPress / Shopify / Webflow / Wix / Squarespace), analytics connectors (GA4 / Search Console), competitor tracking, 10 team members
- **Scale**: $499/month ($424/month annually). 100,000 credits/month, all features in Growth plus white-label reports, priority support, dedicated CSM, 1M API calls/mo, 25 businesses, 50 team members
- **Enterprise**: Contact sales@brandcrux.ai. Higher monthly credit limits, unlimited businesses and team members, SSO / SAML, audit logs, custom data residency, dedicated success manager with 99.9% SLA, custom integrations (Slack / Teams / Zapier / webhooks), white-glove onboarding

Scan credits are billed per sample: each AI source has its own per-sample credit rate, and every AI Visibility scan runs at a chosen precision level (Quick, Standard, High, or Maximum). Deeper levels run more samples per prompt per source for tighter confidence intervals, adaptive sampling extends only on uncertain prompts, and the exact credit estimate is shown before the scan starts. Free runs Quick only, Starter up to Standard, and Growth and Scale unlock all four levels.

Credits do not roll over month-to-month. Top-up credit packs (which never expire) are available for all paid plans:

- 1,500 credits for $20
- 4,000 credits for $45
- 9,000 credits for $90
- 30,000 credits for $200

Auto-recharge: Authorize a payment method once on the Billing page and BrandCrux will automatically top up credits when your balance drops below your configured threshold. Works with cards (domestic and international).

## Free Scan

Try BrandCrux without signing up at https://brandcrux.ai/free-ai-visibility-scan. Enter your business name and website to get an instant AI visibility report across all major engines.

## BrandCrux Brand Authority Report: one-time purchase, starting at $250 (separate from monthly plans)

A one-time, comprehensive, board-room-ready assessment of a brand's visibility across every channel. Delivered as a signed 10-section PDF in 24 to 48 hours, with a free BrandCrux account auto-created (10,000 credits) and the brand profile stored so future runs stay up to date.

Pricing: $99 base covers 5 competitors, 5 AI engines, and 15 prompts. Overages priced per unit (+$10 / extra competitor, +$5 / extra engine, +$2 / extra prompt). Discount coupons (issued by BrandCrux for partner channels and outreach) apply to the subtotal.

Order page: https://brandcrux.ai/brandcrux-report

What's inside, ten sections:
1. Composite Topic Authority: the priority-weighted headline score, with 30-day delta and category baseline.
2. Pillar contribution: the six channels stacked to show exactly where the score comes from.
3. Competitive battlefield: every named competitor benchmarked across every authority topic across every channel.
4. Diagnosed problems: typed diagnoses ranked critical / warning / info, each with evidence and time windows.
5. 90-day Plays roadmap: top ten Plays ranked by impact, with the verification signal each one watches.
6. Citation gaps: third-party publishers and directories citing competitors but not you, ranked by reach and ease.
7. Owned-channel synthesis: senior-analyst-grade narrative on Search Console + GA4 data.
8. Generative-Engine-Optimization scorecard: site-wide schema, semantic structure, citation-worthiness audit.
9. Flywheel state: where the brand sits on the closed-loop visibility flywheel and which stage is the bottleneck.
10. CMO memo: a three-page executive narrative that ties the whole report together.

Also included: 14-day live workspace (read-only forever after that), optional 30-minute walkthrough with the analyst who built the report, mutual NDA on request, full refund any time before the PDF is delivered. No subscription required.

## Onboarding (signed-in users)

The setup flow is six steps and reflects the closed loop end-to-end:
1. **Profile**: business name, website, location.
2. **What you sell**: products and competitors (auto-inferred from your website, editable).
3. **Demand**: connect Google Search Console for real query data, paste keywords manually, or skip. Optional but recommended; the first scan is sharper when this is set up.
4. **Authority**: accept AI-suggested authority topics (the subjects your brand wants to be known for). Drives the Topic Authority leaderboard from day one.
5. **Prompts**: choose which buyer-intent prompts to track on AI engines. Suggestions are pre-filtered using the demand signal and authority topics from steps 3 and 4.
6. **Scan**: run the first scan; results stream in across every selected AI source.

The sidebar mirrors the same loop after onboarding: **Strategy** (Topic Authority, Keywords, Prompts) → **Measure** (Dashboard, Scans, Citations, Competitors, Trends, Traffic) → **Improve** (Alerts, Recommendations, Content, GEO Audit) → **Setup** (Connectors, Settings, Team) → **Account** (Billing, API, Refer & Earn).

## Keyword Automation

BrandCrux prompt generation is fed by a per-business keyword workspace at /app/keywords. Positive keywords (the terms your customers actually search) become customer vocabulary the AI weaves into generated prompts. Negative keywords are excluded from every generated prompt and from the regenerated output, in two passes. The result: prompts that reflect real demand instead of profile-only guesses, so every visibility scan measures the queries that actually matter for your business.

Three input modes:
- Manual paste or CSV upload (every plan, no row limit).
- "Suggest from profile": one click, AI proposes 25 seed keywords from your business profile (every plan).
- "Pull from Search Console": your top 90 days of organic queries, complete with impressions, clicks, and average position (Starter and above).

Newly discovered keywords from Search Console land as "Pending review" so you accept each one before it influences prompts. A Monday auto-refresh quietly keeps the workspace in sync with new search demand and emails you a one-line digest when there are new keywords to review. Read more on the prompt-intelligence feature page: https://brandcrux.ai/features/prompt-intelligence

## From keyword to AI visibility: closed loop

Beyond seeding prompt generation, you can promote any keyword (or a whole batch of them) into tracked AI scan prompts in one click. Each promoted keyword spawns a real prompt that gets measured on every scheduled scan, and the keyword row reports back the AI visibility for that prompt: count, weighted average across linked prompts, and the spread (best and worst engines). One keyword can drive multiple prompt variants (transactional, comparative, informational shapes); one prompt can be linked to multiple keywords. The Prompts page surfaces the reverse view so you can always trace which Search Console terms drove which AI prompt.

## Refer & Earn

Every account has a personal invite link in the in-app Refer & Earn section. When a friend signs up via your link, both sides get 100 free credits. When they upgrade to any paid plan, both sides get an additional 500 credits. Bonus credits never expire. Self-referrals and abuse patterns are blocked. Admin can pause the program or change credit amounts at any time.

## Partner Program

Marketing agencies, consultants, and creators can apply to the BrandCrux Partner Program at https://brandcrux.ai/partners. Approved partners earn 40% revenue share on every paid customer they refer, paid out monthly for the lifetime of the customer's account. Attribution lasts 60 days from the click. Minimum payout is $100; balances under that carry over. Payouts available via bank ACH, PayPal, wire, or online transfer. Partner Program and Refer & Earn are separate channels: Refer & Earn pays existing users in credits, the Partner Program pays approved partners in cash.

## Agency Program

Agencies that run their clients' brand visibility can apply at https://brandcrux.ai/agencies. Qualified agencies get a one month pilot: 3 client brand workspaces, 100,000 credits, and every Scale feature including white-label client reports, in exchange for real usage and honest feedback. It is a reviewed application for agencies managing real brands, not an open trial; every application gets a personal reply within 48 hours. On a paid plan, Scale supports up to 25 client workspaces across all five channels (AI answers, web search, citations, socials, owned analytics) with selectable scan precision per scan. Agencies that prefer referrals over running the accounts can use the Partner Program's 40% lifetime revenue share instead.

## REST API

REST API at `api.brandcrux.ai/api/v1/` authenticated via `X-API-Key` header. Available on Growth and Scale plans.

Endpoints:
- GET /api/v1/businesses: list businesses
- GET /api/v1/businesses/{id}/visibility: visibility summary
- GET /api/v1/businesses/{id}/scans: scan history
- GET /api/v1/businesses/{id}/queries: tracked queries
- POST /api/v1/scan: run a new scan
- GET /api/v1/businesses/{id}/competitors: competitor analysis
- GET /api/v1/businesses/{id}/suggestions: AI-generated query suggestions
- GET /api/v1/businesses/{id}/recommendations: AI improvement recommendations

API documentation: https://brandcrux.ai/api/docs

## Method (long-form articles)

How BrandCrux measures brand visibility. Working notes from the team on sampling, the topic classifier, and the per-topic composite score:

- https://brandcrux.ai/blog/why-each-scan-takes-830-readings . Why each scan does 830 readings, not 80. Why AI engines are non-deterministic, how many samples are enough, and the math behind the credit cost (28 May 2026).
- https://brandcrux.ai/blog/authority-topics-the-brandcrux-method . Authority Topics: how BrandCrux decides what your brand should be known for. Topics vs keywords, how the taxonomy gets built, how the classifier keeps it clean, how the per-topic composite blends seven signals (2 Jun 2026).

Index: https://brandcrux.ai/blog

## MCP Server

BrandCrux provides a Model Context Protocol (MCP) server that allows AI assistants like Claude Desktop, Cursor, and ChatGPT to directly access BrandCrux data. Available on Growth and Scale plans.

- Endpoint: https://mcp.brandcrux.ai/sse (SSE transport)
- Authentication: X-API-Key header (mint a key at https://brandcrux.ai/app/api-playground)
- Discovery: https://api.brandcrux.ai/.well-known/mcp/server-card.json
- 43 tools across 9 categories: visibility tracking, scan management, competitor analysis, content generation, GEO audit, alerts, auto-recharge, billing, prompt notifications.

Selected tools: get_visibility_score, list_scans, get_scan_results, run_scan, list_competitors, list_content_briefs, generate_content, run_geo_audit, list_alerts, get_billing_summary, update_auto_recharge.

## Featured Reports

Sample AI visibility reports for well-known businesses:
- Peloton (Oil & Gas Software): https://brandcrux.ai/scan/peloton-com-sample
- Headspace (Mental Health): https://brandcrux.ai/scan/headspace-com-sample
- Duolingo (Language Learning): https://brandcrux.ai/scan/duolingo-com-sample
- MasterClass (E-learning): https://brandcrux.ai/scan/masterclass-com-sample
- Robinhood (Online Brokerage): https://brandcrux.ai/scan/robinhood-com-sample
- Stripe (Fintech): https://brandcrux.ai/scan/stripe-com-sample
- Notion (All-in-one Workspace): https://brandcrux.ai/scan/notion-so-sample
- Figma (UI/UX Design Software): https://brandcrux.ai/scan/figma-com-sample
- Vercel (Cloud Computing): https://brandcrux.ai/scan/vercel-com-sample
- Allbirds (Sustainable Footwear): https://brandcrux.ai/scan/allbirds-com-sample
- Tartine Bakery (Bakery): https://brandcrux.ai/scan/tartinebakery-com-sample
- Franklin's Table (Restaurant): https://brandcrux.ai/scan/franklins-table-com-sample
- Framework (Modular Laptops): https://brandcrux.ai/scan/framework-computer-sample
- Linear (Project Management Software): https://brandcrux.ai/scan/linear-app-sample
- Ahrefs (SEO Software): https://brandcrux.ai/scan/ahrefs-com-sample
- Loom (Video Communication): https://brandcrux.ai/scan/loom-com-sample
- Zapier (Automation Platform): https://brandcrux.ai/scan/zapier-com-sample
- Glossier (Skincare): https://brandcrux.ai/scan/glossier-com-sample
- Warby Parker (Eyewear Retail): https://brandcrux.ai/scan/warbyparker-com-sample
- Sidecar Doughnuts (Doughnut Shop): https://brandcrux.ai/scan/sidecar-doughnuts-com-sample
- Airbnb (Online Travel Agency): https://brandcrux.ai/scan/airbnb-com-sample
- Blue Bottle Coffee (Specialty Coffee): https://brandcrux.ai/scan/bluebottlecoffee-com-sample
- Beardbrand (Men's Grooming): https://brandcrux.ai/scan/beardbrand-com-sample
- Cometeer (Coffee): https://brandcrux.ai/scan/cometeer-com-sample
- Bench Accounting (Online Bookkeeping): https://brandcrux.ai/scan/bench-co-sample
- Framework (Laptops): https://brandcrux.ai/scan/frame-work-sample

## Markdown versions of key pages

Clean Markdown companions of the main public pages, made for AI agents and crawlers. Append .md to the page path (the home page is at /index.md).

- Home: https://brandcrux.ai/index.md
- Pricing: https://brandcrux.ai/pricing.md
- AI Visibility: https://brandcrux.ai/ai-visibility.md
- Web Search: https://brandcrux.ai/web-search.md
- Authority Signals: https://brandcrux.ai/authority-signals.md
- Social Authority: https://brandcrux.ai/social-authority.md
- Owned Analytics: https://brandcrux.ai/owned-analytics.md
- Integrations: https://brandcrux.ai/integrations.md
- Compare: https://brandcrux.ai/compare.md
- Agencies: https://brandcrux.ai/agencies.md
- Contact: https://brandcrux.ai/contact.md
- Changelog: https://brandcrux.ai/changelog.md
- Status: https://brandcrux.ai/status.md
- Privacy: https://brandcrux.ai/privacy.md
- Terms: https://brandcrux.ai/terms.md
- Cookies: https://brandcrux.ai/cookies.md
- Refund: https://brandcrux.ai/refund.md
- Shipping: https://brandcrux.ai/shipping.md

## Contact

Website: https://brandcrux.ai
Email: support@brandcrux.ai