# BrandCrux vs. every AI search visibility tool

> Side-by-side breakdowns vs Profound, Otterly, Peec, Rankscale, and Scrunch: pricing, engines, sampling quality, and the honest call on when to pick someone else.

URL: https://brandcrux.ai/compare

Start free with 1,000 credits on signup. All API engines. No credit card.

## Head-to-head snapshots

The honest take on each one. One card per competitor: pricing band, the multiplier on coverage at the equivalent BrandCrux tier, and where they actually win.

### BrandCrux vs Profound
Enterprise-grade AI visibility platform used by about 10 percent of the Fortune 500. Raised $96M Series C at a $1B valuation in February 2026.

- Coverage at the equivalent tier: about 240 times more rows, 6 times more engines, sampled with confidence intervals, at the same headline price.
- They win at: Prompt Volumes, proprietary consumer panel data showing actual AI query volumes with demographic breakdowns. No competitor offers this at scale.

### BrandCrux vs Otterly.AI
Affordable AI search visibility platform with strong GEO audit capabilities. Gartner Cool Vendor 2025, G2 High Performer.

- Coverage at the equivalent tier: about 7 times more sampled rows, every measurement carries a confidence interval, white-label reports plus 25 businesses at near-identical price.
- They win at: GEO URL audits at scale included on Standard and above (1,000 to 10,000 audits per month).

### BrandCrux vs Peec AI
Budget-friendly AI visibility monitoring with strong multi-country support and unlimited team seats on every plan.

- Coverage at the equivalent tier: near price parity. Peec gives about 2.5 times raw volume. BrandCrux includes REST API plus AI Assistant at $99 and every measurement carries a confidence interval.
- They win at: Citation Gap Analysis, which shows which trusted sources cite competitors but not you. Genuinely useful and unique.

### BrandCrux vs Rankscale
Affordable credit-based AI visibility tracker with the broadest engine coverage at every tier and full-fidelity AI response snapshots.

- Coverage at the equivalent tier: same price, same API access. Rankscale gives about 4 times raw rows. BrandCrux rows each carry a confidence interval, plus the AI Assistant is included.
- They win at: broadest engine coverage at every tier (8 or more engines, all included).

### BrandCrux vs Scrunch AI
Enterprise AEO and GEO platform with the unique Agent Experience Platform that delivers AI-optimized content variants at the CDN layer.

- Coverage at the equivalent tier: about 12 times more sampled rows, MCP plus content engine plus CMS publishing included, at near-identical price (about 20 percent premium).
- They win at: the Agent Experience Platform, which serves AI-optimized content to AI agents at the CDN layer without affecting human visitors. Genuinely unique.

## The matrix

All five at a glance. All competitor pricing and features verified May 2026 against vendor public pricing pages.

| Feature | BrandCrux | Profound | Otterly | Peec | Rankscale | Scrunch |
|---|---|---|---|---|---|---|
| Starting price | Free / $99 | $499 | $29 | about $93 | $20 | $250 |
| Free tier | 1,000 credits | No | No | No | No | No |
| Self-serve signup | Yes, all tiers | Sales | Yes | Yes | Yes | Sales |
| AI engines (base) | 16+ | 1 to 10 | 4 | 3 | 8+ | 4 |
| Sampling plus CI | Yes, Wilson 95 percent | No | No | No | No | No |
| Public REST API | Yes, at $99 | Enterprise | No | Custom | $780/mo | Enterprise |
| MCP server | Yes, at $299 | No | No | No | No | Enterprise |
| Content engine | Yes, at $299 | Enterprise | No | No | No | Enterprise |
| GEO audit | Yes | No | Yes | No | Yes | Yes |
| White-label reports | Yes, at $499 | Enterprise | No | No | Agency | Agency |
| SSO and SAML | Enterprise | Yes, Enterprise | No | No | No | Yes, Enterprise |
| Unique to them | None | Prompt Volumes | GEO bulk | Citation Gap | Most engines | AXP (CDN) |

## Which one do you actually need?

A quick decision tree.

- Do you need consumer panel data on what real users are asking AI engines about your category? Pick **Profound**. They are the only one with Prompt Volumes. Be ready for $499 or more per month and a sales call.
- Do you need CDN-layer content delivery to AI agents (serving optimized variants without affecting human visitors)? Pick **Scrunch**. Their Agent Experience Platform is unique. Enterprise pricing.
- Do you only need to track 15 prompts ever and want a Looker Studio connector? **Otterly Lite** at $29 per month could fit.
- Do you want statistical confidence on every measurement, transparent self-serve pricing, REST API at Starter ($99) and MCP at Growth ($299), all engines included, content generation alongside tracking, and a free tier to evaluate? Pick **BrandCrux**.

## The quality wedge

We are the only ones who sample 5 to 10 times. Every other tool runs each prompt once and gives you a number. We run each prompt 5 to 10 times and give you the number plus a confidence interval. When the same prompt against the same model returns a 60 then 86 the next hour, we extend sampling adaptively until the band tightens. Other tools do not even tell you.

The result is "73 plus or minus 6 (ok)", which is actionable. Theirs is "73", which is a coin flip.

## Get started free

Run your first scan in 60 seconds. 1,000 credits on signup. All API engines. No credit card.

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BrandCrux is the brand authority tracker across channels. The crux of your brand across channels. https://brandcrux.ai